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The Walking Company Opens Second Milwaukee-Area Location

Leading Retailer of Comfort Footwear Set to Open Store, Bring Premium Brands and Latest Styles of Quality Comfort Shoes and Accessories to Wauwatosa, Wis.

The Walking Company, the leading retailer of comfort footwear in the U.S., today announced it will open a new location in Wauwatosa, Wis. on May 4.

The new 2,100 square-foot location will feature the latest styles and designs from more than 40 premium comfort footwear brands such as ECCO, Mephisto and Dansko. The Walking Company also offers a wide selection of comfort footwear from hard-to-find quality brands from around the world such as Pikolinos and Beautifeel. The store will offer a comprehensive selection for every walk of life, including dress shoes, sandals, clogs, boots and active.

The new store will be located at the Mayfair Mall, which was voted Milwaukee's number one shopping and entertainment destination for 11 years straight. With the mall's recently completed expansion, shoppers can now enjoy more than 180 stores and restaurants. Mall hours are Monday-Friday, 10:00 a.m.-9:00 p.m.; Saturday, 10:00 a.m.-6:00 p.m.; and Sunday, 11:00 a.m.-6:00 p.m.

"This is our second location in the metro Milwaukee area, and we are excited to be a part of the newly expanded Mayfair Mall," said Lee Cox, Senior Vice President of Retail at The Walking Company. "We're confident our customers in the Milwaukee area will welcome this new location and our selection of comfort footwear."

All of the footwear sold by The Walking Company comes with the company's promise of authentic comfort, which guarantees every product sold is manufactured to provide a maximum level of comfort to the wearer all day long. All products are made with the highest quality materials and unsurpassed craftsmanship.

In addition to a wide selection of comfort footwear, The Walking Company offers a variety of comfort-related accessories. The new store will also feature the Lynco orthotic system and digital foot scanning technology. Customers who come into the store can have their feet scanned to identify their foot type and pressure points, and determine the appropriate Lynco orthotic for their feet. Orthotics, once used as a remedy for foot conditions, are now widely used by people wanting increased comfort and improved footwear performance.

The Walking Company, Inc. is a leading independent specialty retailer of high quality comfort shoes and accessories and is dedicated to bringing customers the best brands from around the world, featuring premium brands such as ECCO, Mephisto, Dansko, UGG and Merrell among many others. The Walking Company, a wholly owned subsidiary of Big Dog Holdings (NASDAQ: BDOG), sells its products through approximately 150 stores in premium malls across the country as well as The Walking Company catalog and Web site. More information is available at www.thewalkingcompany.com.