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Nancy Duitch, CEO of Vertical Branding, Inc. Featured in Exclusive Interview With RedChip Radio

LOS ANGELES, April 18, 2007 (PRIME NEWSWIRE) -- Vertical Branding, Inc. , a consumer products branding, marketing and distribution company, today announced that Nancy Duitch, the Company's CEO, was featured in an exclusive interview with RedChip Radio(tm). RedChip Radio(tm) is a radio news forum addressing general market and small-cap news. Additionally, RedChip Radio(tm) features interviews with CEOs and prominent small-cap executives.

Topics covered during the interview include the Company's diverse product line, the Company's integrated vertical marketing plan, and both short and long-term strategic objectives for the Company. In the interview Dave Gentry, CEO of RedChip Companies, Inc. compares Vertical Branding's vertically integrated marketing approach to NutriSystems' and Bare Escentuals' .

To listen to the interview in its entirety, please visit: http://www.redchip.com/visibility/investor.asp?symbol=VBDG&daily=20070418&from=pr0418.

About Vertical Branding, Inc.

Vertical Branding, Inc. is a consumer products, branding, marketing, and distribution company. The Company takes an integrated vertical marketing approach to brand building utilizing a variety of media channels, including television, online media, and print advertising. The Company also has established retail, catalog, and international product distribution channels to drive consumer sales. The Company's focus is on finding appealing and high quality products that meet a real need in the marketplace with emphasis on the health, beauty, relationship, personal care, and house ware product categories.

The Aurelius Consulting Group logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2760

Information Regarding Forward-Looking Statements

Except for historical information contained herein, the statements in this Press Release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause our actual results in future periods to differ materially from forecasted results.

CONTACT:  RedChip Companies
          Jon Cunningham
          (800) REDCHIP (733-2447) ext. 107
          Jon@redchip.com
          info@redchip.com
          www.redchip.com