Published: March 20, 2007
Vertical Branding Announces Successful ZorbEEZ Product Launch
LOS ANGELES, March 20, 2007 (PRIME NEWSWIRE) -- Vertical Branding, Inc. announced today the successful launch of its new ZorbEEZ(tm) product, a proprietary brand of super-absorbent, non-woven, microfiber chamois-like cloths perfect for a wide variety of household uses (www.zorbeez.com). Today's announcement marks the culmination of the company's successful testing of a ZorbEEZ(tm) two-minute television commercial and the beginning of a full multi-channel rollout of its signature "return on investment," direct to consumer marketing campaigns featuring both television and online media. A retail rollout of ZorbEEZ(tm) is expected later this year.
"We have carefully tested our pricing, packaging, and messaging for our trademarked ZorbEEZ(tm) product," said Nancy Duitch, CEO of Vertical Branding. "We as a company take great pride in not only presenting high quality products that meet a real market need, but also in building product offers that present very strong and competitive value proposition for our customers. We believe that ZorbEEZ(tm), like our hit Hercules Hook(tm) product, accomplishes these goals."
As with Hercules Hook(tm), the ZorbEEZ(tm) message is presented by Billy Mays, the widely recognized household product spokesperson.
"We have received strong preliminary indications of interest in ZorbEEZ(tm) from our retail outlets and expect to begin shipping ZorbEEZ(tm)to retailers later in the year," said John Cammarano, head of retail sales and distribution at the company's Adsouth Marketing subsidiary. "Retail acceptance of ZorbEEZ(tm) would allow us to capture additional shelf space for Vertical Branding's exclusive product lines at the nation's largest retailers. We expect ZorbEEZ(tm) to be another staple in our ongoing strategy to build evergreen retail product distribution."
About Vertical Branding, Inc.
Vertical Branding, Inc. is a consumer products branding, marketing and distribution company. We use an integrated and vertical marketing approach and utilize a variety of media channels including television, online media and print advertising to drive direct to consumer sales as well as retail, catalog and international product distribution. Our focus is on finding outstanding and high quality products that meet a real need in the marketplace with emphasis on the beauty, personal care and house-ware product categories.
The Aurelius Consulting Group logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2760
Certain statements in this presentation may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the Safe Harbor created by those rules. All statements of fact, included in this presentation, including, without limitation, statements regarding potential future plans and objectives of the company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Events that may arise could prevent the implementation of any strategically significant plan(s) outlined above. The Company cautions that these forward-looking statements are further qualified by other factors including, but not limited to, those set forth in the Company's Form 10-KSB filing, its registration statements and other filings with the United States Securities and Exchange Commission (available at www.sec.gov) The company undertakes no obligation to publicly update or revise any statements in this presentation whether as a result of new information, future events or otherwise.
CONTACT: Vertical Branding, Inc.
Victor Brodsky
(914) 636-3432 ext. 100
InvestorRelations@verticalbranding.com
Aurelius Consulting Group, Inc.
Jon Cunningham
(407) 644-4256 x 107
Jon@aurcg.com
www.runonideas.com
www.redchip.com
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