Published: March 15, 2007
Asiamart Will Open Luxury Store in 2007
Asiamart Launches Vokey, a New Line of Mobile Phones
Asiamart, Inc. (OTCBB: AAMA) today announced that
it will open a high-end retail store to offer luxury products aimed at more
affluent tourists later this year. In line with one of the three Hong Kong
Tourism Board's 2007 initiatives promoting the "Honest & Quality Hong Kong
Tour Programme," Asiamart's main focus will be on offering genuine luxury
consumer goods of the highest quality, including watches and jewelry, aimed
at Chinese tourists with higher disposable income. As a part of its plans
for converting one of its locations into a high-end retail store, Asiamart
will begin consolidating its three outlet stores into two locations
beginning on March 15, 2007.
"The new store presents an outstanding opportunity to reach out to more
well-off tourists, which we believe will increase our average sales per
tourist," said Alex Yue, Chairman and CEO of Asiamart. "We are undergoing
an intensive redesign of our new store which will give our valued tourists
a fabulous high-end shopping experience."
Asiamart also announced the addition of Vokey mobile phones, a new
collection of sophisticated, edgy hand-held phones. In Hong Kong and
China, unlike in the U.S., mobile phone users have the option of purchasing
minutes on prepaid SIM cards that can be easily plugged into the user's
phone, instead of long term service contracts with carriers. This feature
permits mobile phone makers to sell their phones to Chinese customers, who
can use them in China with local SIM cards. Vokey, with its unique
flashing message feature, has been well received by Chinese tourists --
Asiamart has sold over 1,000 units per month through its stores since the
product's launch in early 2007. Vokey has already become one of the best
selling brands among Asiamart's products, and has a higher-than-average
profit margin.
About Asiamart, Inc.
Asiamart, Inc., a Delaware corporation, is a retail and trading company
based in Hong Kong focused on the outbound China tourist retail market.
Asiamart operates a chain of outlets and discount shopping centers catering
principally to tourists brought to its stores through a large network of
travel companies and tour operators. Asiamart offers its customers
selected international brands in a wide range of merchandise categories
including consumer electronics, cosmetics and skin care, dietary
supplements, health care and optical products. For more details, see the
company's current report on Form 10-Q filed with the SEC on November 14,
2006.
Cautionary Statement Regarding Forward Looking Information
This press release contains forward-looking information about Asiamart that
is intended to be covered by the safe harbor for forward-looking statements
provided by the Private Securities Litigation Reform Act of 1995.
Forward-looking statements are statements that are not historical facts.
These statements can be identified by the use of forward-looking
terminology such as "believe," "expect," "may," "will," "should,"
"project," "plan," "seek," "intend," or "anticipate" or the negative
thereof or comparable terminology, and include discussions of strategy, and
statements about industry trends and Asiamart's future performance,
operations and products.
This forward-looking information should be considered only in connection
with "Risk Factors" in Asiamart's quarterly report on Form 10-Q filed with
the SEC on November 14, 2006, and its other current and periodic reports
filed with the SEC. Asiamart assumes no obligations to update any
forward-looking statements or information set forth in this press release.
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