Published: February 27, 2007
Online Store Offers Stylish Business Casual Clothing
Finally a store that caters to young professional
women has arrived online. The Miami-based internet site opened its doors
earlier this month with the launch of www.ShopYupster.com. The site
offers a wide selection of stylish clothing and accessories that are ideal
for the business casual
environment.
"Business
casual is a phrase that is frequently used yet is somewhat ambiguous,"
says Elaine Cooper, founder of Yupster Boutique.
"Mix that with a young woman who likes to follow fashion trends and
shopping for work is even more difficult."
As a young professional herself, Cooper finds very few stores offer
business casual clothing. Even fewer stores offer stylish business casual
clothing. "Every time I went shopping to update my work wardrobe, the
clothes in each store were either too old or too young for me. I had to go
to multiple stores just to put together a single outfit." Cooper learned
that her peers felt the same. "Many are busy working for promotions,
starting families, and running households. Although they love shopping, who
has time to dedicate entire weekends to shopping for work?"
Yupster Boutique is the one stop
shop for trendsetters looking for hip business clothes. Yupster Boutique
carries brands with savvy twenty and thirty somethings in mind. The site
offers the latest fashions from contemporary designers such as French
Connection, Kenzie, Kersh, and by boe. New lines are continually added to
keep wardrobes fresh.
"At Yupster, we know young
professionals need to look polished," Cooper concludes. "We're here to help
them understand they can be polished and fashionable."
After all, first impressions are everything.
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