Published: February 19, 2007
Hot Not So Hour Film Stew
By Anne Howard 
Hollywood,CA (rushprnews) 02/19/2007 - With the astronomical cost of shooting a film in Hollywood continuing to rise, more and more film production companies are looking for new destinations to cut down on expenses. The past decade, the destination
With more than 5,000 pictures having been shot in ten years, Hengdian's future looks bright. Martial arts epic "Hero" was filmed there, and on some days up to 18 films are shot during the same period. All this attention has brought wealth to the villagers in more ways than one, but at a cost that seems like peanuts for a foreign film crew. In this small village, an extra makes $2.50 a day, while in Hollywood he would be making $100, a substantial saving for epic films with up to 3,000 extras, and the cuts are across the board.
Since 1996, the Studios have built hundreths of set, which include a replica of the Forbidden City (100 acres) and are home to the production of some 50 films/TV dramas every year.
"Labor is cheaper, all across the board. There's no union. It's a free hand for directors,"
said last year Canadian producer Shan Tam during a break outside a dynastic palace set where she was shooting Son of the Dragon, starring US actor David Carradine.
Behind Hengdian's rise is hometown boy Xu Wenrong, a confident 72-year-old multimillionaire who made a fortune manufacturing and exporting textiles, electronics, chemicals and pharmaceuticals. From a single lot, its brainchild Hengdian World Studios, has spread to a 25-square-kilometer area, almost twice the size of Beverly Hills. The local government has given him permission to expand tenfold.
Not only has he turned his village into a number one destination for film crews but also has a hot tourist attractions, complete with bus tours and visit to the sets, giving birth to a whole economy for the villagers, who often only knew up to now extreme poverty and hunger.
He decided against Beijing, the cultural center of China, and Shanghai, which had its heyday in film during the 1920s and '30s, because both centers struggle with rising cost of living and water shortage,"Beijing can't compete with me," said Xu, who was himself a poor farmer but now beams with the confidence of a Hollywood mogul.
Filming of "The Children of Huang Shi", starring Jonathan Rhys Meyers, "was very positive and the surrounding scenery breath-taking" the actor stated at a press conference, he chuckled "even if after a while I could think of a few restaurants where I would have liked ordering from." Culinary limitations aside, it seems that this small village under the leadership of a true visionary will reach its Chinawood status in no time at all.
Anne Howard is a writer and publicist. For more information about what Anne can do for your business, call her at 310-295-9578, anne@annehowardpublicist.com
www.annehowardpublicist.com
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