Cadbury Thins(i)-The First-Ever 100 Calorie Chocolate Bar-is Now Canada's Favourite Chocolate Bar

"Cadbury Thins is a bull's-eye with women and that's why we've seen phenomenal growth - it resonates with women and meets their needs on an emotional and functional level," says Monica Tenorio, Director, Chocolate, Cadbury Adams Canada. "In developing Cadbury Thins we knew women would not compromise on taste for fewer calories and they also wanted smaller sizes so they could feel better about treating themselves - Cadbury Thins delivers on all of those and has become the new way to enjoy chocolate without the added guilt."

"I wanted to send a quick 'THANK YOU' for coming up with such a
                great little chocolate bar as Thins...
        I no longer have the 'guilt' associated with 
               indulging in a great chocolate bar.
       Thanks for combining healthy lifestyle with life's
                       little pleasures."
                                                            Antonella

Launched in 2005 in milk and premium dark chocolate varieties, Cadbury Thins became an immediate success with sales growing more than 420% in the first six months alone. According to Tenorio, the Cadbury Adams phones were flooded with people calling to express their gratitude at Cadbury's solution to their chocolate dilemmas. Consumer response rapidly led to an expanded flavour line up with Cadbury Thins Toffee and Cadbury Thins Mint Chip varieties introduced last year, along with 6-packs, to meet the growing need for indulgent chocolate in a low-calorie count. Today, Cadbury Thins has topped $12 million in sales; an extraordinary accomplishment in an overly fragmented chocolate category with so many choices.

      "Dear Cadbury Angels...Thins bars have brought chocolate to my life.
           That means I can have a chocolate treat every day."

                         Sarah, a member of a national weight loss program

"Pink Ribbon" Multi-Packs

Building on the intimate understanding of what is important to women, Cadbury Thins has developed a partnership with The Canadian Breast Cancer Foundation. For each special "Pink Ribbon" 6-pack sold, Cadbury will donate 25 cents to the Canadian Breast Cancer Foundation. These special 6-packs are available in four varieties, including Cadbury Thins Milk Chocolate, Cadbury Thins Toffee, Cadbury Thins Mint Chip, and an assorted 6-pack.

"Cadbury Thins brings perfect pleasure into the lives of women across Canada," says Tenorio. "With our partnership with The Canadian Breast Cancer Foundation, we're hoping to help find a cure so that we can bring smiles to women and their families in even more ways."

       "I would like to express my absolute gratitude and delight
    that your company has designed Thins for individuals like myself,
who cannot help but crave chocolate, but are also striving to eat healthy
                          portion sizes."
                                                                    Anita

About Cadbury Adams Canada Inc.

Cadbury Adams Canada is the country's largest confectionery company and manufactures, markets and sells some of the country's leading chocolate, candy, cough and gum brands such as Caramilk(i), Dairy Milk(i), Mr. Big(ii), Dentyne(i), Trident(i), Bubblicious(i), Halls(i), and Maynards Wine Gums(i). Headquartered in Toronto, Ontario, Cadbury Adams Canada is a subsidiary of Cadbury Schweppes plc, the world's largest confectionery company with a strong regional presence in beverages in the Americas and Australia.

About the 'Best New Product' Award

Known as the "People's Choice Awards" for consumer products, the Best New Product Awards are the only awards of their kind in Canada and demonstrate what Canadian consumers are looking for when exercising their purchasing power. This year's survey of 10,000 Canadians yielded numerous winners, of which Cadbury Thins was voted the Best New Product in the chocolate category.

To learn more about Cadbury Thins, check out their new website at www.cadburythins.ca.

(i)Trademark, used under license.

(ii)Trademark.

Website: www.cadburythins.ca