Market Advisors Initiate Coverage on Latitude Industries With Target Price of $0.41

Stock Symbol-                LTDN.PK
Shares-                      79,830,000
Market Cap                   $9,579,600
Recent Price-                $0.12
Intermediate Term Price-     $0.41
Web Site-                    www.latitudepowerboats.com
Phone-                       305-758-(BOAT)2628

NEWS FLASH: Power boat sales, which include any boat with a motor, accounted for nearly $13.2 billion in 2006. Industry analysts see continued growth in this sector as companies are adding employees, building new factories, and investing in new equipment. As a fisherman -- nothing will get him/her more excited about buying a new boat than being passed by a new boat. It is just human nature to want something bigger and faster. This sector looks forward to the changes, challenges and opportunities to come.

In December, LTDN announced plans to build the first model of the Latitude 26.5. LTDN is now a key player in the multi-billion sector of this industry, as 68% of these boats sold in the US are classified as open center console and sport fishing boats.

Latitude Powerboats Inc.
(PINKSHEETS: LTDN)

Investment Highlights

--  The company has strong ties with direct lenders like Gulf Capital,
    floor plan financiers like GE Capital, and Government contracts with over
    forty (40) boats built for Homeland Security
--  LTDN is now in its 12th year of making boats. The company has built
    more than 300 boats for Apache Powerboats, one of the fastest boats on the
    water today
    

Latitude Powerboats Inc. is an innovator and manufacturer of high quality 26' to 51' Offshore Sport Fishing Boats in Florida. The company's strategy for growth is to continue to develop sport Fishing Boats, utilizing their unique cutting-edge design and technology to build the most advanced ones on the market today. Their strength lies in the fifty plus years of hands- on experience in running this company and the skilled craftsmen on board that run their plant. We believe that Latitude possesses key characteristics that should command a premium in the market. These attributes include: a strong, experienced management team with a proven track record for building the best products in the boating business; the recent successful execution of its joint venture arrangement with Bombardier Recreational Products for an exclusive OEM distribution of outboard engines from 5 to 250 horsepower; a strong funding position as the company maintains a solid funding position relative to most of its competitors, in our opinion.

Latitude Powerboats is dedicated to continuous improvement of its products and uses the most advanced composite material and epoxies in the market to distance itself from the ordinary lamination that the rest of the industry uses. The company builds each boat by hand, one by one, to give its customers the best boat on the market today. The company is better equipped than ever to serve the needs of all of its loyal customers.

Key Points

Over the somewhat longer-term, we believe that Latitude Powerboats is positioning itself for profitable growth. This sector is again booming, and margins likely will expand as economies of scale are realized. Evidence of this should appear virtually immediately. There was a massive boat-building boom in the late 1970s and early 1980s when the oil industry was seeing record high oil prices and activity levels. Many of these boats are still around today, and over the past twenty years, the excess capacity was only countered twice (1997 and 2001). The useful life of a boat is around 15 to 20 years so a number of them will be leaving the market over the next few years. Therefore, the supply/demand picture is brighter than it has been for several decades. We feel that we are starting to see signs of a significant pickup in demand for all sectors of the boating business which could equate to many manufacturers exceeding expectations over the next few quarters. Industry experts predict US demand for recreational boating products will grow 4.8% annually through 2009, driven by an ongoing shift toward larger, more sophisticated boats and higher performing, cleaner- burning marine engines.

We believe LTDN's discounted valuation combined with renewed financial flexibility and improving fundamentals provide a compelling investment opportunity. We have set an intermediate-term price target based on today's current share price of $0.12 to just under the 52-week high of $0.45. If this target price can be achieved, and so much relies on the company effectively carrying out its business plan, investors could enjoy a return of around 280%. Making such an assessment requires vision and experience. Investors will ultimately be drawn to companies whose management demonstrates those qualities, and we feel this company has the right ingredients for future success in a rapidly growing sector.

ANALYST -- Officers of Market Advisors, Inc. have been in business since 1983 and have provided stock market research for their clients since 1985. Company officials have been frequently quoted in a wide array of financial publications such as the Wall Street Journal, Investors Business Daily, Barron's, The Dick Davis Digest, Moniresearch and many others. We have on staff the former editor of the Marketarian Newsletter, a nationally syndicated stock market newsletter published over twenty years.

The information and opinions in this analyst report were prepared by Market Advisors, Inc. (located in Nebraska) who does receive fees for services including preparation of this report. For this report, officers of Market Advisors Inc received $3,500 from Latitude Powerboats for this research report. This is not an offer to buy or sell securities nor should this report be construed as investment advice. Information or statements are subject to numerous risks and uncertainties that cause such statements not to prove accurate. Market Advisors, Inc. does not disseminate, nor is it liable for the dissemination by any third party of this analyst report.