Published: January 15, 2007

Shine Advertising Co. Resigns GoDaddy.com Account

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Agency Resigns Client Engagement Because of Creative Differences

After being named as agency of record in the fourth quarter of 2006, Shine Advertising Co. has resigned the Go Daddy® account over creative differences. "As I previously stated when we won the account, we were extremely excited to be able to work on such an outstanding brand," said Curt Hanke, co-founder and account director for Shine. "Unfortunately, at this time, our creative differences appear to be simply irreconcilable."

Shine, who won the account in a creative shootout that included agencies from both New York and Los Angeles, was initially charged with the development of new television spots for Super Bowl® XLI, as well as interactive and viral marketing components. The creative being produced for the Super Bowl® will not be the work product of Shine.

Shine Advertising Co., headquartered in Madison, Wis., helps build both established and up-and-coming brands such as Harley-Davidson Motorcycle Co., Peachtree Windows and Doors, Umi Children's Shoes, Veridian Homes, Toppers Pizza and Kaplan Inc. A full-service, privately held firm, Shine is dedicated to building passion between people and brands. Learn more at shinenorth.com.