Shine Advertising Co. Resigns GoDaddy.com Account

Agency Resigns Client Engagement Because of Creative Differences

After being named as agency of record in the fourth quarter of 2006, Shine Advertising Co. has resigned the Go Daddy® account over creative differences. "As I previously stated when we won the account, we were extremely excited to be able to work on such an outstanding brand," said Curt Hanke, co-founder and account director for Shine. "Unfortunately, at this time, our creative differences appear to be simply irreconcilable."

Shine, who won the account in a creative shootout that included agencies from both New York and Los Angeles, was initially charged with the development of new television spots for Super Bowl® XLI, as well as interactive and viral marketing components. The creative being produced for the Super Bowl® will not be the work product of Shine.

Shine Advertising Co., headquartered in Madison, Wis., helps build both established and up-and-coming brands such as Harley-Davidson Motorcycle Co., Peachtree Windows and Doors, Umi Children's Shoes, Veridian Homes, Toppers Pizza and Kaplan Inc. A full-service, privately held firm, Shine is dedicated to building passion between people and brands. Learn more at shinenorth.com.