1TouchSoftware Solutions Announces Enhanced Customer Relationship Management Capabilities For 1TouchSoftwareas Enterprise Restaurant Management System

Latest 1TouchSoftware eRMS Release Provides Restaurant Operators with Enhanced CRM Capabilities to Store, Analyze and Act on Customer Information.

1TouchSoftware Solutions Inc. (1TouchSoftware), the leading provider of fully integrated Enterprise Restaurant Management Systems (eRMS), today announced the expansion of the 1TouchSoftware eRMS to include enhanced integrated customer relationship management (CRM) capabilities. New features amplify customer loyalty and retention, enhance the customer experience, and increase revenues.

1TouchSoftware has upgraded the 1Touch.pos front-of-the-house module with real-time CRM functions that improve the overall in-restaurant customer experience. The integrated features allow wait staff and managers to access and view customer preferences on the POS while those customers are seated and served. Based on configurable customer attributes, the system displays data such as customer loyalty statistics, birthday and anniversary dates, meal and beverage preferences, preferred seating and server, as well as special needs such as allergies, accessibility and diets. Customer information is seamlessly presented on the POS, allowing wait staff to provide the extra service level necessary to increase average order size and frequency of visitation.

"Our customers are looking for a solution that helps them cater to their patrons based on relevant and timely customer information," said David Johnson, 1TouchSofware CTO. "Wait staff can now leverage information explicitly provided by the customer as well as information gathered from the customer's historical behavior to enhance the overall consumer experience." The 1TouchSoftware solution was developed for the multi-unit market and leverages customer data captured at all restaurants across the franchise or enterprise.

1TouchSoftware's unique eRMS captures and stores customer data from all customer touch points, including the POS, Loyalty, and Gift Card modules. Besides increasing in-restaurant customer satisfaction, this information is reported in aggregate by the eRMS, providing market-level customer spending analyses that allow operators to better understand their customer base and analyze the results of their marketing campaigns.

About 1TouchSoftware

1TouchSoftware Solutions, Inc., is the leading provider of integrated enterprise restaurant management and marketing software solutions. 1TouchSoftware is delivering a new generation of front and back-of-the-house software solutions that help restaurateurs better manage operations, resources, and the many touch points of the client relationship. Based on a centrally hosted architecture, the 1TouchSoftware suite of integrated software products leverages the Internet to provide independent and multi-unit restaurant owners and managers complete control over all restaurant operations. The 1TouchSoftware suite of integrated products includes POS, Enterprise Management, Enterprise Reporting, Customer Relationship Management (CRM) and Loyalty programs.

For more information, visit 'http://www.1TouchSoftware.com'.

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