Melrose Jewelers Launches Its Retail E-commerce Web site For Men's And Ladies' Pre-Owned Rolex Wristwatches At www.MelroseJewelers.com

Melrose Jewelers ends its Platinum Powerseller relationship with eBay and launches its own Website for men's and ladies' pre-owned Rolex President & Rolex Datejust Wristwatches at www.melrosejewelers.com and at Google Base at http://base.google.com/base/search?authorid=1362943.

Melrose Jewelers, an online retailer of pre-owned genuine Rolex wristwatches at 'http://www.melrosejewelers.com', today announced its termination of its reselling relationship on eBay and the launch of its e-commerce Web site of men's and ladies' used Rolex watches including Rolex President and Rolex Datejust watches at www.melrosejewelers.com and on Google Base at 'http://base.google.com/base/search?authorid=1362943'.

At www.melrosejewelers.com, customers can find Rolex wristwatches starting at $2300 with diamond dial and 1.0 carat diamond bezel with 40 round cut stones. Men's stainless steel or two-tone Rolex Datejust watches start at $2400, menas Rolex President watches start at $5000, ladies' Rolex Datejust watches start at $2300, and ladies' President watches start at $4800.

Melrose Jewelers, at www.melrosejewelers.com, intends to complement the jewelry store offerings of Blue Nile, Tiffany's, Zales and Amazon.com with Rolex wristwatches. Melrose Jewelers currently imports genuine used Rolex watches and supplies its used Rolex watches to over 100 brick & mortar retail jewelry stores nationwide.

Wholesale Sales Manager Daniel Ruthberg States, "We're witnessing a significant shift in consumer spending habits away from holiday-oriented products such as those found at The Sharper Image or RedEnvelope and to tangible jewelry such as diamond necklaces and watches found at Tiffany's watches found on or our site, www.melrosejewelers.com, as well as to fashionable accessories such as Coach handbags."

Ruthberg goes on to add, "Zales, Blue Nile and Rolex are going to post stellar sales over the next few years both because of this shift and because of the overall trend towards globalization for which these companies have a huge sourcing and distribution infrastructure. At www.melrosejewelers.com, we are simply trying to capitalize on a small, inevitable piece of this paradigm shift. We tested the markets in 2005 with nearly $2 million in sales on eBay and now are listing on Google and at www.melrosejewelers.com, while still maintaining our wholesale pre-owned Rolex business."

About Melrose Jewelers

Melrose Jewelers is an online retailer of wholesale-priced pre-owned - used & refurbished - Rolex wristwatches for men and ladies at www.melrosejewelers.com as well as Italian-made gold and pave diamond watchbands for Rolex President wristwatches.

Melrose Jewelers, via www.melrosejewelers.com, sells following men's models:
Men's Stainless Steel Rolex Datejust
Men's 18K White Gold Stainless Rolex Datejust w 1.3 Carat Channel Set Diamond Bezel
Men's Two 18KSS Rolex Datejust w 2T Rolex Jubilee Bracelet
Men's 18K Yellow Gold Rolex President Date w 1.0 Carat Beadset Diamond Bezel
Men's 18K Yellow Gold Rolex Presidential Datejust w 1.0 Carat Beadset Diamond Bezel
Men's 18K Rolex Day Date Rolex Presidential
Men's 18K Gold Rolex Day Date Super President
Men's 18K White Gold Rolex Day Date Presidential
Quickset Rolex Day Date President
Double Quickset Rolex Day Date Presidential

Via www.melrosejewelers.com, Melrose Jewelers sells the following ladies
Rolex watches:
The Lady Stainless Steel Rolex Datejust w Oyster Band & .7 Carat Beadset Diamond Bezel
The Ladies' 18kSS 2T Rolex Datjeust w Silver Diamond Dial & White Gold Diamond Bezel
The Lady Rolex Datejust 2T 18KSS w diamond bezel & Original Rolex Jubilee Band
The Ladies 18K Gold Rolex Presidential with Yellow Gold Beadset Diamond Bezel
The Lady Rolex President with Date, Genuine Mother of Pearl Diamond Dial and Diamond Bezel
The Ladies Rolex Super President with Champagne Diamond Dial, Diamond Bezel, Diamond Lugs and Pave Diamond Band

Melrose Jewelers also sells aftermarket Italian-made Solid 18K White & Yellow Gold President Bands (Bracelets) for men's and ladies' Rolex Presidents and Datejusts and Pave Diamond Presidential Bands for the men's and ladies Presidentials at www.melrosejewelers.com.

Melrose Jewelers is a member of the NAWCC (National Association of Watch Collectors), the MJSA (Manufacturers & Jewelers Association of America) and the California Sheriff's Association. Melrose Jewelers is an independent importer and distributor of pre-owned Rolex watches and of 18kDiamond bands for Rolex Presidents. Melrose Jewelers is not an authorized agent or affiliated with Rolex USA or Rolex International. All
Rolex watches offered by Melrose Jewelers are pre-owned; no new Rolex watches are available from Melrose Jewelers. Rolex, Rolex President, Rolex Presidential and Rolex Datejust are trademarks of Rolex International.
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   Melrose Jewelers
   CA,    USA
   818-299-9224 (phone)
   sales@melrosejewelers.com
   www.melrosejewelers.com