Be the Next Online Music Superstar With the 'OK Go' Limbo Auction

Mobile Entertainment Pioneer Limbo 41414 and Online Music Video Phenomenon OK Go Encourage Do-It-Yourselfers to Hit It Big

BURLINGAME, Calif., Oct. 30, 2006 (PRIMEZONE) -- Limbo 41414 and Capitol Records invite the music and video stars of tomorrow to hit it big just like the online music phenomenon -- OK Go. Starting today, Limbo 41414 will feature a Limbo Auction where the lowest unique bid wins a JVC HDD camcorder and autographed copy of OK Go's latest recording -- Oh No, OK Go.

OK Go's single, "Here It Goes Again", is currently the No. 1 most-played video on MTV and VH1. And, the video has been No. 1 on iTunes' U.S. video music chart for the past six weeks. Their video smash hit, which features the band's members doing a synchronized treadmill routine, has been viewed more than 10 million times already on youtube.com, where it ranked as one of YouTube's Top 10 videos of all time after only two weeks.

Now, OK Go is ready to share the spotlight. Get the tools you'll need to be the next online music video sensation. The Limbo Auction is distinct from any other experience in that the winner is the person making the lowest bid that no other player makes, not the highest bid. In other words, winners can walk away with the JVC HDD camcorder and OK Go autographs for just a few dollars!

To start playing, cell phone users in the United States and Canada can send a text message with the key word OKGO to 41414. Game ends November 30, 2006. Complete rules are available at www.41414.com.

The Limbo Auction is an interactive, cell phone-driven text messaging game. But unlike other auctions, this prize isn't going to the highest bidder. It encourages players to develop and employ bidding strategies and to stay highly engaged during each round as they receive comments and tips regarding their bids (e.g., "you're the lowest unique bid," "your bid is unique but not the lowest," etc.). For rules and methods of entry, visit www.41414.com.

Since launching in December 2005, Limbo 41414 has run more than 300 auctions, awarding more than $390,000 in prizes. Limbo 41414 winners have purchased luxury items including a Hummer H3 for $36.65, a Mini Cooper for $50.43, and a year's supply of gasoline and a plasma TV for $54.24 and $8.85, respectively. Also, no one loses in a Limbo Auction: for each SMS bid placed, players receive Loot that can be redeemed for prizes in Limbo's online store.

For more information about the OK Go Limbo Auction and other prizes currently featured in Limbo Auctions, visit www.41414.com.

About Limbo 41414

Limbo 41414 (www.41414.com) is defining a new category of mobile entertainment with its text-message based game play. The company brings consumers an engaging community-driven entertainment gaming experience while delivering exposure to leading brands and media companies through branded prizes. Headquartered in Burlingame, California, Limbo 41414 is a private corporation backed by two of the world's top Venture Capital funds: Azure Capital Partners (www.azurecap.com) and Draper Fisher Jurvetson (www.dfj.com).

Limbo 41414's patented text messaging service can be played through all major U.S. mobile operators including Alltel, Amp'd, Boost, Cincinnati Bell, Cingular, Dobson, Nextel, Sprint, T-Mobile, US Cellular, Verizon, and Virgin Mobile USA in addition to Canadian giants Aliant Mobility, Bell Mobility, Fido, MTS Mobility, Rogers Wireless, SaskTel Mobility, TELUS Mobility and Virgin Mobile Canada.

The Limbo 41414 logo is available at: http://www.primezone.com/newsroom/prs/?pkgid=2744

CONTACT:  Limbo 41414
          Media Contact:
          Stacy Geagan Wagner
          650-235-5980
          pressinfo@41414.com

          Capitol Records & OK Go
          Media Contact: 
          Bobbie Gale
          323-871-5118
          Bobbie.Gale@CapitolRecords.com

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