emuse absolutely and Channel 4 announce a deal to give greater ROI and reach for

September 2006 emuse absolutely join with leading broadcaster C4 to give advertisers greater access to their substantial audience by extending the reach of their interactive advertising offering. The deal also includes the film4, more4, and E4 channels.

Channel 4, the UK's most innovative commercial broadcaster, will now increase their offering to advertising clients, giving greater reach and therefore greater ROI by extending their interactive campaigns on the DSat platform.

emuse absolutely are the only cross-platform interactive service company in the UK with access to 20 million set-top-boxes, making running interactive campaigns a serious proposition for advertisers and broadcasters alike.

"C4 is to be admired for their continued ability to maintain audiences as elsewhere they fragment" says Patrick Rainsford CEO emuse absolutely "Working with us they can now also offer the advertiser a very substantial interactive audience. We are therefore happy to include this important broadcaster on our growing list of customers." he concludes.

As the digital market continues to grow, advertisers may now run exciting interactive campaigns through emuse absolutely and all of the key broadcasters in the UK.

"By signing with emuse absolutely, C4 is broadening the market by encouraging competition in an ever growing industry. Greater choice should benefit both existing customers and grow the market by attracting new advertisers" commented Carie Bolsover, Commercial Interactive Manager, Channel 4.