ASDA Selects TradeDoubler To Manage Affiliate Programme

Online marketing provider to drive sales and expand product awareness on ASDA web site

18th August 2006 - ASDA is set to expand its online offering through the launch of its first affiliate marketing program with TradeDoubler, a leading European provider of online marketing and sales solutions. Turning to TradeDoubler for its extensive experience in running successful affiliate programmes within the sector, ASDA will harness the programme to promote the entertainment, floral, contact lenses, gift and photography sections of its existing website: www.asda.co.uk.

Through TradeDoubler's network of over 100,000 active publishers, ASDA will advertise its products across a range of high quality publisher sites in order to drive sales on the general merchandise site and increase profitability, while raising awareness of the range of products offered. Through its expertise within online advertising TradeDoubler will offer guidance, advice and support in optimising the performance of the programme and assist ASDA in developing strong relationships with its publisher partners.

"The decision to partner with TradeDoubler is part of ASDA's broader, online strategy," comments Adam Culkin, Online Marketing Manager at ASDA.

"TradeDoubler's expertise within our sector and its reputation for driving great results for major brands made it the obvious choice for our affiliate programme. We can also take advantage of TradeDoubler's excellent technical capabilities and extensive network of quality publishers. All these elements combine to give us the confidence that TradeDoubler can fully optimise our return on investment."

"We are delighted that ASDA has opted for TradeDoubler to manage their affiliate marketing activity," says Will Cooper, Chief Marketing Officer at TradeDoubler.

"ASDA has an exciting range of products perfectly suited to the affiliate marketing channel, and I am confident in our ability to significantly contribute towards ASDA's total online sales volumes."