NEWS

WIRES

OTHER

HoldemPoker.com Launches New Members Club Where Everyone Is a Winner

Club Hold'em Rewards Loyal Players With Points Toward Merchandise, Tournament Tickets and World Poker Tour Prize Packages

With the launch of Club Hold'em, an easy-access rewards program, the pot just got sweeter for poker fans who play on HoldemPoker.com. Developed by poker enthusiasts for poker enthusiasts, HoldemPoker.com is an easy introduction to the world of poker for novice players. The site enables players to sharpen their skills and grow their understanding of the game.

The new Club Hold'em allows players to earn Club Points redeemable for merchandise, tournament tickets, and the chance to win a first-place prize package to play at the prestigious World Poker Finals at Foxwoods Resort Casino in Mashantucket, Conn., October 28 - November 19, 2006.

Each time people play a real-money poker game, including Texas Hold'em, Omaha, Five-Card draw, Seven-Card Stud or real-money tournaments and real-money blackjack, they can earn one Club Point for every ten points accumulated in that game. The Club Points can then be redeemed online.

"Club Hold'em is offering players rewards simply for playing the games they love," says Karin Klein, bwin spokesperson for HoldemPoker.com. "HoldemPoker.com players will not only have the chance to improve their game and play against competitors from around the world, but will benefit from a selection of valuable prizes."

Players can manage their Club Points online and browse through the Club Catalogue for merchandise and prizes. One of the most popular items is the chance to play in the first season of the Club Championship tournament, where players compete for the top positions on the Club Championship leader board, as well as the coveted first-prize prize package valued at $13,500, including travel, accommodation and buy-in for the World Poker Finals.

Club Hold'em members also enjoy full access to The Club Blog, which delivers the latest on world poker news, updates on the Club Championship, and daily reports from the World Series of Poker from "Flop and Turn," HoldemPoker.com's first resident bloggers.

Getting in on the action is easy; all of HoldemPoker.com's games can be played directly from the site and do not require downloads, so members can play from PC, Mac or Linux computers. To register, visit www.HoldemPoker.com.

ABOUT HOLDEMPOKER.COM

HoldemPoker.com is a brand of bwin, one of the world's leading providers of online gaming entertainment. The award-winning HoldemPoker.com is one of the rising stars of the online poker world. Launched in 2004, HoldemPoker.com already has close to one and a half million registered players, ranging from beginners to the most skilled of players. Attractive and innovative, HoldemPoker.com has been developed by poker enthusiasts for poker enthusiasts, providing an experience that feels as close to real life poker as possible. For more information, please visit www.HoldemPoker.com.

The bwin Group has over 10 million registered customers (including 7 million "play money" customers) in over 20 core target markets. Operating under international and regional licences in countries like Gibraltar, Kahnawake (Canada), Belize and Germany, Italy, Mexico, Austria and the United Kingdom, the Group has set itself the goal of becoming the number one address for sports betting, games and entertainment via digital distribution channels. The Group offers sports betting, poker, casino games and soft games, as well as audio and video streams on top sporting events like, for example, the German Bundesliga. The parent company bwin Interactive Entertainment AG has been listed on the Vienna Stock Exchange since March 2000 (ID code "BWIN," Reuters ID code "BWIN.VI"). Further information about the Company can be found on its investor relations website at .