Chef Douglas Rodriguez of DeLaCosta Appears on "The Today Show" Monday, August 14, 2006

XA, Inc., (XA) (OTCBB: XAIN), a major national event marketing and public relations firm that serves many Fortune 500 companies, reports that Chef Douglas Rodriguez appeared on NBC's "The Today Show" demonstrating the perfect ceviche recipes and announcing the opening of his newest restaurant, DeLaCosta, opening in Chicago on August 28. XA, Inc. is the public relations agency of record for DeLaCosta.

"I've been coming to Chicago for years," says Rodriguez, "and there's something different about the way people enjoy themselves there. They're just as cosmopolitan and well traveled as people in New York and LA, but they lack pretension. And it doesn't hurt that they obviously know excellent cuisine!"

Rodriguez is the James Beard award winner whom Zagat calls the "most important Latin chef in the restaurant world." His previous restaurants include Patria (NY Times 3 stars) and Chicama (NY Times 2 stars) in New York, Ola in Miami, and Alma de Cuba in Philadelphia.

The team behind DeLaCosta includes Ron Garcia, who conceptualized AquaKnox at the Venetian as the managing partner. He has also spent time at Nick Morfogen's Ajax Tavern (Aspen), Wolfgang Puck's Granita (Malibu) and Loggia (Hollywood). In addition, Ron spent one and a half years managing food and beverage for Barrick Gaming, a six-casino group in Las Vegas. For lounge expertise, Rodriguez brought in as a consultant Matt Stoen, the Hollywood owner and promoter of hugely successful hotspots White Lotus, XES, Dublin's and The Falls.

About XA

XA is a holding company for several wholly owned subsidiaries, one of which is The Experiential Agency, Inc., an Illinois corporation. The Experiential Agency, Inc. has offices in Chicago, New York and Los Angeles from which it provides corporations and highly visible brands with comprehensive event marketing, design and production services. Since 1989, the XA team has been the creative force behind prestigious, national projects for such clients as The NBA, Disney, McDonald's, British Telecom, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline. In 2003 and 2004, Special Events Magazine ranked XA as one of the "Top 50 Powerhouse Event Companies in the World."

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