Published: August 07, 2006
PennySaverUSA.com Adds National Weekly Circular Advertisements to Its Site From ShopLocal.com
Shopping Decisions for Customers of Local Retailers Nationwide Become Even Easier and Faster by Previewing Shopping Deals From Circulars Online

PennySaverUSA.com, the Web site of the
shopper publications of Harte-Hanks, Inc. (NYSE: HHS), has entered a
relationship with ShopLocal.com, a Web shopping service for retailers and
other companies, to bring ShopLocal.com's full suite of offerings of
national and large regional retail advertisements to its site. This
partnership brings to the PennySaverUSA.com Web site advertisements from
hundreds of retailers nationwide with searchable listings and weekly online
circulars. All areas of the United States are served by these series of
ShopLocal.com listings.
"ShopLocal.com is committed to providing valuable shopping information to
consumers and extending the reach of our retail partners' brands and
products online," said Brian Hand, CEO of ShopLocal.com. "Our partnership
with a popular site like PennySaverUSA.com reinforces that commitment and
helps us continue to achieve our goals."
"While our print publications PennySaver and The Flyer have been on the Web
since 1995, our growth in local listings online recently has expanded, both
in number and geographic coverage, as a result of recent partner agreements
similar to ShopLocal.com," said Loren Dalton, president of
PennySaverUSA.com. "Our new partnership with ShopLocal.com, one of the
Web's premier retail aggregation sites, enhances our strategy to provide
'one stop shopping' locally online for all of our visitors nationwide."
About ShopLocal
ShopLocal, LLC offers the Web's most comprehensive multi-channel shopping
resource for consumers and sales opportunities site for retailers. With
ShopLocal.com and The ShopLocal Network -- made up of more than 200
affiliate media, search and shopping sites -- consumers have access to the
only Web site with information on products from local stores side-by-side
with e-commerce options. With ShopLocal's SmartCircular, SmartCatalog and
SmartMedia service, retailers can distribute sales and promotional content
on the site as well as through their own Web sites, integrating both
e-commerce and local, in-store promotions.
Gannett Co., Inc. (NYSE: GCI), Tribune Company (NYSE: TRB), and The
McClatchy Company (NYSE: MNI), are partners in ShopLocal and other joint
ventures to provide consumers online products such as CareerBuilder.com,
Cars.com and Apartments.com.
About Harte-Hanks
Harte-Hanks is a worldwide direct and targeted marketing company that
provides marketing services and shopper advertising opportunities to local,
regional, national and international consumer and business-to-business
marketers. Harte-Hanks Direct Marketing improves return on its clients'
marketing investment by increasing their prospect and customer value -- a
process of "customer optimization" -- organized around five strategic
considerations: Information (data collection/management) -- Opportunity
(data access/utilization) -- Insight (data analysis/interpretation) --
Engagement (knowledge application) -- Interaction (program execution).
Expert in integrating this process, Harte-Hanks Direct Marketing is highly
skilled at tailoring solutions for each of the vertical markets it serves.
Harte-Hanks Shoppers is North America's largest owner, operator and
distributor of shopper publications, with shoppers that are zoned into more
than 1,000 separate editions with more than 12 million circulation each
week in California and Florida. Visit the Harte-Hanks Web site at
http://www.harte-hanks.com or call (800) 456-9748.
Harte-Hanks Shoppers, a division of Harte-Hanks, Inc., is a recognized
leader in geographic and demographic target marketing solutions. With more
than 1000 unique community editions, its PennySaver publication has
circulation exceeding 10 million every week in California (covering 78% of
the state's households) and it's the Flyer publication has circulation of
nearly 3 million in Florida. Through the technology of targeted mailing,
utilizing zone-specific maps and ZIP Code surveys, advertisers can tailor
their marketing message to a particular neighborhood or demographic group
in the area of their choice. The PennySaver provides a low-cost, efficient
and targeted marketing solution utilizing a wide variety of products such
as display ads, classified ads and flyers, delivered weekly via the U.S.
Postal Service. Visit PennySaver online at: http://www.PennySaverUSA.com
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