Published: July 17, 2006
SOURCE and Allureis Sign Agreement
SOURCE, Inc. announced today that it has signed a
patent sublicense and marketing agreement with Allureis, Inc., a San
Diego-based company that provides proprietary loyalty programs and
financial card solutions for businesses and non-profit organizations.
President and CEO of Allureis, Stuart Graham, stated, "I've been a
consultant in the loyalty and registered card world for a long time and
after spending a few months getting to know SOURCE and its management team,
I feel confident and excited about forming a strategic alliance with them."
He went on to say, "I love the reciprocal business model of the SCORE
LoyaltyShare Network (Network) and being able to bring some of Allureis'
intellectual properties to the Network to share with other Loyalty
Providers and their merchants and members."
After arriving in the US from Ireland in 1991 Mr. Graham became the founder
and CEO of a la Carte International, which developed the Press Pass and
Member Card programs. The Press Pass program became one of the most
successful programs ever launched in the newspaper industry. The company
issued several million cards a year and had a merchant base of
approximately 8,000. Mr. Graham has consulted with Walgreens, CVS, Harley
Davidson and NASCAR in the area of prepaid cards and loyalty.
Founder and CEO of SOURCE, Richard G. Stewart, Jr., said, "Having Mr.
Graham as part of the team as an experienced consultant, Network
participant, debit card provider and contributor of intellectual properties
is a major win for SOURCE and Allureis." He went on to say, "Source's goal
is to build LoyaltyShare worldwide and we are excited about working with
Allureis and having Mr. Graham on our Board of Advisors."
About SOURCE, Inc.
SOURCE, Inc., a Southern California company, is an owner of intellectual
properties in the loyalty marketplace. SOURCE has built a reciprocal,
loyalty platform and infrastructure and is currently uniting competing
"Loyalty Providers" into a cooperative network in order to grow their
businesses and increase their profitability using a "coopetition" business
model. Loyalty Providers are companies that offer loyalty-related
products, programs, technologies and services to their members and merchant
affiliates. SOURCE is enrolling the best of these Loyalty Providers into
its SCORE LoyaltyShare Network ("Network") and Clearinghouse. SOURCE has
adopted this mutually beneficial, business model to establish the new
LoyaltyShare Industry(TM). Using coopetition through the Network, Loyalty
Providers are now able to offer the latest technologies, benefits, rewards
and proprietary program models to their members and merchant affiliates.
For example, SOURCE offers its Loyalty Providers the first-of-its-kind,
non-financial LoyaltyShare Card(TM). This proprietary card tracks loyalty
transactions for both members and merchants. It can be private-branded and
is able to track a member's purchases regardless of the form of payment
they use (whether cash, check or any debit or credit card) across existing
bankcard networks. Moreover, it provides loyalty tracking on just about
any type of merchant rewards program and helps generate various levels of
Customer Relationship Management ("CRM") for the merchant. For more
information, visit www.sourceinc.tv or call Liana Stewart at 661-286-4334.
About Allureis, Inc.
Allureis, Inc. offers turnkey loyalty solutions to organizations with a
particular emphasis on media partners and the grocery industry. Allureis'
CEO, Stuart Graham, is an experienced provider of loyalty programs for
major newspapers, public broadcasting television and banks. Allureis is
currently launching a turnkey discount gift certificate program which
newspapers will use for subscriber acquisition and retention. Moreover, as
a result of a sub-license from SOURCE, Allureis is also now in a position
to roll out a grocery store loyalty model that generates "free" groceries
for the consumer while supplying valuable data and creating additional
rebate revenue that has to be spent at the issuing merchant's stores. In
addition, Allureis provides prepaid debit cards for payroll and general use
in a rapidly growing market. Checkmate Rewards is a patented product that
combines a checkbook with discount coupons. Companies can offer this
product as a customizable premium item. For more information, visit
www.thanksgiftcertificates.com or contact Mr. Graham directly at 760-295-
5505.
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