Traverce Launches ShareWeddings.com, the First Social Networking Site for Weddings

Traverce, Inc. today announced the launch of ShareWeddings.com, its social networking site just for weddings. The company expects ShareWeddings to fill a void in the booming social networking arena for a site dedicated to weddings -- one of the most social events in peoples' lives.

"ShareWeddings is about real people sharing real stories, images and experiences for their special day," states Traverce Chief Executive Officer, Jim Williams. Williams is an experienced wedding industry entrepreneur, having launched the leading do-it-yourself wedding invitation site in 2001. "Our research shows us that the biggest thing for wedding participants is to find out what everyone else is doing. We built ShareWeddings to do exactly that -- give people insights into all aspects of planning and hosting a wedding through the eyes of friends and peers."

ShareWeddings lets brides and grooms -- or anyone connected with weddings -- browse the community, create a homepage, share stories, join groups, tag favorites and ask questions of the community. For example, a bride-to-be may browse photos posted by other members to get dress ideas; a couple might create an online scrapbook; a father of the bride might ask questions of specific groups about wedding locations, and get honest, relevant feedback from someone who's been there; or a groom might get hot tips on making the honeymoon unforgettable.

"We want ShareWeddings to be a living showcase of dream weddings, which is a very personal thing. Some people have funny stories to tell, others have romantic visions, and there are countless themes for people to explore, including everything from Cinderella to country to beach weddings," adds Williams.

Members are already responding favorably to the depth of content. "I showed the site to my cousin who is getting married in August. It gave her some wonderful ideas for her wedding," states ShareWeddings beta member, Wina Mapili.

The company expects the site's storytelling and sharing tools to also appeal to wedding professionals as a way to create an authentic online presence that differs from traditional online storefronts. The company sees social networking as a natural regulator of good business practices and open communication with potential customers. ShareWeddings is already home to wedding planners, photographers, florists, and venues. As with regular members, access for businesses is free.

Check out www.shareweddings.com or http://www.myspace.com/shareweddings

About Traverce

Formed in 2006, Traverce (www.traverce.com) has developed self-service technology to launch and manage new social networking communities. ShareWeddings is the first of hundreds of sites that Traverce plans to launch around every area of human interest, from cooking and cycling, to real estate and investments, to sites with global implications such as peace and climate change. Traverce sites are interconnected, allowing members to participate specifically in interest areas most suited to them. Organizations interested in hosting a community can go to www.traverce.com. Traverce is located in Ashland, Oregon.