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News From Riverside Technologies, Inc About Miller Brewing Talking Can Promotion

Riverside Technologies International, the "big idea" company, has helped Miller Brewing create lots of sales boosting “buzz” with its new "Open Up: The Great Taste of Summer” promotion program.

Riverside Technologies International, the "big idea" company, has helped Miller Brewing create lots of sales boosting “buzz” with its new "Open Up: The Great Taste of Summer” promotion program.

Click and listen to a winning can message at http://www.talkingcan.com/Miller.wav.

Look at how it opens at http://www.talkingcan.com/small.gif

The driving force behind the promotion is Riverside’s patented Talking Can, which announces “You’ve Won.”

Talking Cans are seeded in specially marked packages of Miller Lite and Miller Genuine Draft. When opened, the cans let drinkers know if they have won prizes linked to sports and music.

Prizes include behind-the-scenes baseball (spring training), NASCAR (in the pits) and football (training camp) experiences with Miller alliance partners and full-access and backstage music festival experiences at Miller-sponsored venues, such as South by Southwest, Bumbershoot and Summerfest.

According to Jim Howes, president of Riverside, “The Talking Cans are just one of our many patented promotional products that that have helped companies world-wide to increase their sales from 20 to 200-plus percent. We are very pleased that Miller Brewing chose the 'Talking Can' big idea for their all- important summer push.”

Consumers love the excitement of finding and opening a talking can. Talking Cans is Riverside Technologies most popular promotional product. The light-activated talking modules are instant sales enhancers with the customized message that makes an indelible product impression. Riverside can make any package talk, sing, roar, scream or custom any noise.

About Riverside Technologies International, Inc.

Since 1989 Riverside has been custom designing and manufacturing patented sweepstakes vehicles used in the consumer package goods category to help manufacturers drive sales, even winning a Reggie award for great results.

Talking cans, talking packages, singing caps, flashing cans and caps and even pop-up cash are all big sales winners. Riverside prides itself on finding ways to create exciting solutions for any product.

Sales and marketing office is located in Wilton, Conn., with other offices in the United Kingdom and the Far East.

CONTACT:

Jim Howes
President of Riverside Technologies International, Inc.
E-mail jim@rtipromo.com
Phone: 203-762-7100
Fax: (203) 762 9931
Web site: http://www.riverside-technologies.com

Miller is a trademark for Miller Brewing Company.
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