Published:
Mobile Ready Entertainment Announces Letter of Intent With Key2Travel.com
Mobile Ready to Acquire the Assets of Online Travel and Concierge Service
Mobile Ready
Entertainment Corp. (PINKSHEETS: MBRN) is pleased to announce that it has
entered into a Letter of Intent to acquire the assets of Key2Travel, Inc.
of Las Vegas.
"Key2Travel (or "K2T") is a fantastic acquisition for Mobile Ready that
will add to our bottom line immediately. Not only do they have a national
presence in the travel and online concierge business but they carry a
respected brand name in the space. The management is also first rate and I
am looking forward to working with Erick Rodriguez," said Josh Eikov, CEO
of Mobile Ready.
Key2Travel offers personal concierge services that assist with planning and
arranging destination activities. For a traveler, K2T provides the ability
to pre-plan destination activities prior to arrival through a single,
easy-to-navigate web site or via a staffed call center. For corporations,
K2T delivers unique value-add employee benefit programs, alternate revenue
centers, and expense control. For travel suppliers, K2T is a much-needed
differentiator in a competitive industry.
"This acquisition continues the growth that Key2Travel has enjoyed in the
marketplace and by joining Josh and his team at Mobile Ready we will have
the opportunity to extend our service to new and existing clients. With 9
out of 10 business travelers considering their phone their #1 most
important accessory, the marriage of concierge level service on a mobile
platform is inevitable," said Erick Rodriguez, CEO of Key2Travel.
According to market research firm e-Marketer, US online leisure and
unmanaged business travel sales will reach $78 billion this year, up 20%
over last year. Online corporate sales will climb to $37 billion.
Key 2 Travel finished fiscal 2005 with $2.6M in sales unaudited and
recorded an unaudited gross profit of $674,000. The first 2 quarters of
2006 have K2T with unaudited sales of $650,000. The terms of the
acquisition were not disclosed.
About Mobile Ready Entertainment Corporation
Mobile Ready Entertainment Corporation is a wireless and media holding
company specializing in the entertainment and educational vertical market
segments. Through our subsidiaries we will develop, market and sell
wireless application software and entertainment-based content for mobile
devices. Our value proposition is to unlock, integrate and seamlessly
deliver all types of data to wireless devices, whether streaming movies,
music video or television content and digital radio delivery to the growing
consumer market via channel and content partners -- anytime, anywhere. We
deliver these products and services globally across most of the major
cellular networks and prominent wireless device operating systems. For more
information about Mobile Ready, please visit its website at
www.mymobilereadyec.com.
For information about Key2Travel please visit www.key2travel.com.
Forward-Looking Statement
The Private Securities Litigation Reform Act of 1995 provides a "safe
harbor" for certain forward-looking statements. The statements contained or
incorporated by reference in this website that are not historical facts
(including without limitation statements to the effect that Mobile Ready
Entertainment Corp. (the "Company" or "Mobile Ready") or its management
"believes," "expects," "anticipates," "plans," "intends," "foresees," or
other similar expressions) are forward-looking statements. These
forward-looking statements are based on the Company's current expectations
and beliefs concerning future developments and their potential effects on
the Company.
There can be no assurance that future developments affecting the Company
will be those anticipated by the Company. All comments concerning the
Company's expectations for future revenue and operating results are based
on the Company's forecasts for existing operations and do not include the
potential impact of any future acquisitions. These forward-looking
statements involve significant risks and uncertainties (some of which are
beyond the Company's control) and assumptions.
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