Published:
Paciolan and CSTV Partner to Bring University Athletic Departments Closer to Their Fans
Partnership Enables Athletic Departments to Leverage Their Digital Assets to Maximize Online Merchandise Sales, Ticket Sales and Sponsorship Opportunities

Paciolan, the leader in college
athletics ticketing, marketing, and fundraising solutions, and CSTV, the
leading digital college sports media company, today announced a
co-marketing partnership agreement. The partnership will enable their
joint clients to increase online sales and distribution of e-commerce,
ticketing and other digital products. The offering, referred to as the
CSTV/Paciolan Co-Marketing Program, is available immediately through CSTV.
"CSTV is excited about the value that this partnership brings to our
University Athletic Departments," said Brian Bedol, CEO and President of
CSTV Networks. "By working together with Paciolan, we increase the reach
of the Athletic Department and bring fans closer to their teams, in more
ways than ever before."
"The University of Maryland is delighted to learn of the formal partnership
between Paciolan and CSTV," said Mike Lipitz, Associate Athletic Director
for Ticketing at the University of Maryland. "On the heels of our women's
basketball NCAA Championship, we worked with both CSTV and Paciolan to
market CSTV merchandise to our fans. The amount of incremental revenue
realized when marketing CSTV gear to our fans clearly validates the value
of the relationship."
"Our college athletics clients are under tremendous pressure to leverage
their brand," said Dave Butler, CEO of Paciolan. "We realize the magnitude
of this pressure and continually look for ways to assist colleges in
reaching their fans. By offering new products and services to fans,
colleges are able to leverage their brand and increase the value of their
digital assets."
The CSTV/Paciolan Co-Marketing Program is available immediately through
CSTV.
About Paciolan
Founded in 1980, Paciolan is a leading ticketing enabler, providing
ticketing, fundraising and marketing technology solutions for top venues
across North America. Paciolan provides a wholly integrated infrastructure
that puts venues in direct control of their customer relationships, brands
and revenue potential. Primary markets include college athletics,
professional sports, performing arts, arenas and museums. Collectively,
Paciolan clients sell over 100 million tickets annually representing
approximately 25% of all live event tickets sold in the US. Paciolan is a
privately held corporation based in Irvine, California.
Visit www.paciolan.com for additional company information.
About CSTV Networks
CSTV Networks, Inc., a part of the CBS Corporation, is the leading digital
and cable programming company dedicated to college sports. Connecting more
fans to more college sports than any other company, its many platforms for
programming distribution include CSTV: College Sports TV, televising
regular-season and championship events for 35 men's and women's college
sports; CSTV.com and its network of nearly 250 official athletic sites;
CSTV All Access, broadband services providing live audio and video of more
than 7,000 events annually; as well as satellite television and radio,
in-flight entertainment, wireless networks and more. Further information
is available at www.CSTV.com.
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