Published: June 09, 2006
Infamous Baby Jake's Online Adventure
Baby Jake Seeking One and Only Last Sponsor
New York-NY (rushprnews) 09/06/2006 - Baby Jake is up for sale again, but this time his mom claims it to be his last online adventure where his adorable self will be available to wear a company's logo, t-shirt, baseball cap or washable tattoo. He will even make a public appearance or be a part of a commercial on behalf of the advertiser.
Traci Hogg, Jake's mom came up with the idea of marketing Jake because of people constantly complimenting him on his baby charm. "They started noticing Jake's clothing and mentioning that he looked so cute in his outfits, so I thought to myself, why not advertise for a company for money, rather than for free, and help start Jake's college fund". Hogg has created a website for Baby Jake's last advertising adventure at www.BuyJake.com. The price is set at $10,000 for one month and $100,000 for a year. Jake will wear the advertiser's logo, caps and/or t-shirts, for all his public appearance during the term of the contract.
Jake is almost 15 months old now and his exuberance is greater than ever, with his dark hair, big blue eyes and beautiful complexion, he is a natural born entertainer and grabs the attention of everyone he meets. Even though Baby Jake and his parents live in the Charlotte, North Carolina area, companies interested in his special talents may be anywhere in the world. The only condition is that they must receive the seal of approval from Jake's parents.
Hogg's campaign on behalf of her son started last year, which resulted in repeat live appearance on Fox and Friends, an endorsement by NewsBlaze, an online daily, articles in countless newspapers (Charlotte Observer, Creative Loafing, Herald, Citizen Georgian, etc.) and several interviews on syndicated radio stations (Star 94 Cindy & Ray, The Ace & TJ show, as well as several others). The winner was ChatGuard with a bid of $1,050. As Traci explained, "Chat Guard is like family to us, however, that adventure has ended and Baby Jake is at it again. You can read more about that adventure at www.BuyJake.com; she went on musing,"Who knew Baby Jake would help children from around the world when we started this."
The announcement of the purchasing company at www.BuyJake.com; Google News; NewsBlaze.com; RushPRnews.com; newbabyhomepage.com website, and various other media outlets is in itself a great advertising opportunity.
Some have called Traci Hogg, a stay-at-home mom of two years with marketing and banking background, a marketing genius while others have referred to her in not-so-flattering terms. She is unmoved by criticism and strongly feels that she is contributing to her son's future by raising monies on his behalf. She has one other child David, who is four.
For further information about the advertising campaign, visit, www.BuyJake.com, and write Anne Howard at anne@annehowardpublicist.com
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