The Jewelry Factory in Norristown to Become a Jewelry Exchange

The Jewelry Factory in Norristown is changing their name to the "Jewelry Exchange." The store remains under the same ownership. The Jewelry Exchange is the nation's leading chain of independent jewelry stores, and operates in about 60% of the country under that name. In some cities, the company operates under the name the "Jewelry Factory" or the "Jewelry Source."

The company decided to rename the store in Norristown in order to solidify the brand name and eliminate any confusion in the marketplace. The name change takes effect on June 8, 2006.

The Jewelry Exchange is owned by Goldenwest Diamond Corporation, and has been operating for over 25 years, doing business as the "Jewelry Exchange" in Los Angeles/Tustin, Chicago/Villa Park, San Francisco/Redwood City, Boston/Sudbury, Dallas, Tampa, Seattle/Renton, Denver/Greenwood Village, and now in Philadelphia/Norristown. The company operates as the "Jewelry Factory" in Washington D.C./Bethesda, New York/Hackensack, Detroit/Livonia, and Cleveland/North Randall. In Houston, the company operates the "Jewelry Source."

"The Norristown store is one of our most important locations and will continue to provide our customers with unbeatable values, huge selections, and fun shopping experiences -- with no commissioned salesmen," according to a company spokesman. "And, of course, our tradition of providing factory-direct pricing will continue to save our consumer up to 80% on their jewelry purchases."

The Jewelry Exchange is the largest private importer of diamonds in America, and has over 30,000 loose diamonds in stock. The Jewelry Exchange was also recently named one of the top 25 jewelers in America. For more information, call (800) 441-0715 or go online at www.jewelryexchange.com.