BicyTaxi 'Spreading Your Word' Fast via Fun, Eco-Friendly Transportation

Hot, New Urban Mobility Vehicle Driving Business Persons, Tourists, Sports Fans and Residents to Their Destinations While Driving Corporate and Consumer Advertising Messages Home; Flexible Advertising Medium Adds Drivers' Jobs Citywide While Reducing Urban Emissions and Pollution

Calling all companies looking to get their advertising message among the masses, quickly, affordable, and with a trendy twist… Calling all convention planners looking for a great sponsorship vehicle to transport show attendees from point-to-point with sponsor or event messaging… Calling all students, craftsmen, musicians and computer professionals looking for an idyllic job that pays great and involves physical fitness and outdoor fun… THIS IS YOUR BICY-CALL!

BicyTaxi is an amazing service cycling around Manhattan that successfully fuses environmentally-friendly transportation with increased awareness of a top advertising medium. BicyTaxies will shuttle passengers to their destination, running scheduled routes in New York City as a Taxi, or operating at corporate, personal, sport or Convention Center events with an advertiser's message prominently displayed and attracting attention.

"Whether passengers are going uptown, downtown, midtown or to the fashion, finance, flower or theatre districts, BicyTaxi will provide a safe, fast and fun city-cruising experience," said Steve Blidner, BicyTaxi president. "Our flamboyant vehicles provide the perfect platform for any private event -- including weddings -- or corporate event to sport a special message and instantly increase brand awareness with exceptional recall. BicyTaxi will drive even the most unusual, flashy and emotional advertising message anywhere our customers want it to go -- Chinatown, the West Village, Little Italy, Soho, and Tribeca. Passengers make the Bicy-Call."

Readying to roll

BicyTaxi U.S. is owned and operated by a group of private New York investors with extensive knowledge regarding operations, customer support and the hospitality market. BicyTaxi units are manufactured in Germany, and are shipped directly to the company's operating hub in New York.

According to Blidner, the "advertising in motion concept" originated in Europe and has spread to more than 35 international locations. Global brands such as Sony, Nike, MasterCard and T-Mobile are among the first to jump on the advertising bandwagon in Germany, Europe, Asia and Australia. Currently 50 units are available for the U.S. market through September, at which time the fleet will grow to 100 units through March 2007. Additional units are available upon demand.

"We're very excited to introduce BicyTaxi to the US market, starting our operation right here in Manhattan," Blidner said. "Any company wishing to advertise via BicyTaxi can do so with an approximate14-day turn-around time. In that time we can prep the BicyTaxis, design the advertising, wrap the vehicle and have drivers ready to roll."

Advertising costs have yet to be determined, Blidner said, although the company anticipates a one-time set-up fee of $450 to $650. Campaign costs will vary depending on the venue, market demand, and the length a promotion is scheduled to run. Blidner said charges of $1,900 per month per cart for extended campaigns are being considered. Transportation costs for BicyTaxi are currently set at $1 per block with a $10 minimum per person in New York.

Drivers wanted

BicyTaxi is in the process of looking for drivers 18 years of age or older with a standard New York drivers license. Drivers are required to wear a uniform and conform to BicyTaxi policies.

"Our drivers hail from all nationalities, most ranging in age between 20 and 30," Blidner said. "Bicytaxi drivers are a reflection of urban society and include students, craftsmen, musicians and computer professionals, all of whom have found an athletically-oriented job with BicyTaxi. We welcome drivers from a variety of backgrounds because it makes it easier to find common ground with the diversity among passengers we anticipate attracting.

"We've actually had drivers tell us that they can't believe they get paid to drive a BicyTaxi because it's so much fun and provides an exceptional work-out that you get paid for," he said.

As BicyTaxi takes off in the New York market, Blidner said the "advertising in motion" service is expected to roll out next to the Miami, Las Vegas, Chicago and Boston markets.

Contact BicyTaxi today for one of the following:
   Sales and Leasing - sales@bicytaxi.com
   Drivers Positions -  job@bicytaxi.com
   Advertising Placement - advertising@bicytaxi.com
   General Information - info@bicytaxi.com

For all other queries, visit www.bicytaxi.com or email Steve Blidner at steve@bicytaxi.com.

About BicyTaxi U.S.

BicyTaxi is a New York-based provider of mobility transportation to the U.S. market. BicyTaxi U.S. is owned and operated by a group of private New York investors with extensive knowledge regarding operations, customer support and the hospitality market. For more information on BicyTaxi, visit www.bicytaxi.com.