King.com Launches Skill Game Version of TV Game Show "Deal or No Deal"

Viewer Experience Extends to the Web Starting Today, Coinciding With Tonight's Season Finale on NBC

King.com, the world's leading online skill gaming Web site, and Endemol USA, today announced a skill game version of Endemol USA's hit game show, "Deal or No Deal," which currently airs on NBC. With the creation of this interactive Web game, "Deal or No Deal" fans can go beyond a normal television experience and actively participate in the game. Players can register at King.com to compete against others for cash prizes or for the chance to share in a $30,000 prize tournament.

This deal further advances King.com's success at bringing online skill gaming to a worldwide audience, as it marks the third television show that King.com has introduced to the skill gaming community. Endemol's Jon Vlassopulos, vice president, Digital Media, Business Development and Strategic Planning commented, "With the amazing success of our on air 'Lucky Case' SMS game we were eager to offer fans of the show more new and exciting ways to interact with 'Deal or No Deal' on multiple platforms. Working with King.com, we are excited to bring the online game to market and feel it is a great addition to the 'Deal or No Deal' experience."

The online adaptation of "Deal or No Deal" tests a player's agility and memory. Similar to the television show, the new online "Deal or No Deal" features 26 briefcases with each translating to cash amounts ranging from $.01 to $1,000,000. After receiving an assigned briefcase, players must continue to open additional briefcases in an attempt to clear away the low value prizes so they end up with a single high value prize.

However, only very skillful players will be able to walk away with a high score: briefcases often contain fake values, or remain open for only a few seconds and then the chance to clear a low value prize is gone. After each round, players can either continue to clear prizes and raise their score, or they can accept the banker's deal to retain their current score and end the game there. If a player walks away with the highest value in a given tournament, that player will win the jackpot.

"Given the enormous success of the NBC TV game show, we're excited to offer 'Deal or No Deal' in an interactive online format," said Toby Rowland, COO and co-founder of King.com. "Players will be impressed with how the skill game format puts 'at home' contestants squarely in the middle of the Hollywood action."

To bring the game to life for players, King.com's "Deal or No Deal" features images and sounds from its television counterpart. It is accessible at www.King.com.

About King.com

Launched in 2004, King.com is the world's largest skill-gaming site, boasting more than 40 different games and more than 1.3 million games played every day. King.com's tournament-style games, unique content, and promotions allow players of all skill levels to compete for entertainment and possible monetary gain. Exclusive King.com partners include Yahoo! (US and Europe), AOL (Europe), Lycos (Europe), MSN UK, T-Online and RTL.de. King.com has licensed television properties including "Big Brother" (Europe), "Who Wants to be a Millionaire" (Europe), and "Deal or No Deal" (US).

About Endemol USA

Endemol USA has established itself as one of the leading suppliers of non-scripted programming in the U.S. The company's current hits include "Fear Factor," "Big Brother," and "Extreme Makeover: Home Edition." In 2004 "Fear Factor" made television history becoming the first prime time network reality show to make it into off network syndication. Today, Endemol USA draws on a library of more than 500 formats, 400 program series and 25,000 hours of broadcast television in 26 nations worldwide. In addition, the company develops original formats for the U.S. and international markets. Endemol USA also produces extensive content and editorial services to support online and wireless platforms.

About "Deal or No Deal"

Hosted by comedian Howie Mandel, "Deal or No Deal" is an exciting game of taking risks and playing the odds. Produced by Endemol USA, with Scott St. John serving as Executive Producer, the show is based on a series that debuted in Holland in 2002 and became an international television sensation. "Deal or No Deal" airs on NBC.