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Star Choice Adds Summer Sizzle to its 420+ Channel Line-Up with the Launch of Drive-In Classics and SexTV

Shaw Communications Inc. (TSX:SJR.NV.B)(NYSE: SJR):

Star Choice's satellite TV service is continuing to grow its channel line-up with the launch of Drive-in Classics and SexTV: The Channel. Starting today Drive-In Classics (channel 586) and SexTV: The Channel (channel 585) will be available on a free preview basis until the end of June.

As of June 1st, Star Choice will also be launching a new bundle of programming services called INTENSE TV. This new bundle will include The Fight Network, SexTV: The Channel, Drive-In Classics, Spike TV and Much Music for an unbeatable price of $4.99 per month. Star Choice customers will also be able to customize their own TV experience by choosing from 19 bundles of channels, including INTENSE TV. Following their free preview, Drive-In Classics and SexTV will each also be available as pick n' pay channels for only $2.49 per month.

Along with these new channel launches, Star Choice will also extend the free preview of The Fight Network (channel 402) until May 31st, 2006.

"Star Choice is proud to provide our more than 860,000 customers with a strong line-up of new and expanded channels that creates the industry's best digital television viewing experience," said Jim Cummins, Vice-President of National Operations for Star Choice.

"In the past few months, we've added terrific new channels such as Turner Classic Movies, The Fight Network, NFL Network, Prise 2, Cinepop, and several new HD services. We hope that by adding these channels and focusing on delivering great customer service, our customers understand that we are truly dedicated to providing them with the country's best digital television experience. With high definition channels at no additional cost and 100% all-digital quality channels, Star Choice is the right choice for satellite TV in Canada," added Mr. Cummins.

Star Choice has launched more than 25 channels in the last 20 months.

About Drive-In Classics (Channel 586): Drive-In Classics is a movie channel that celebrates the funny, entertaining and sometimes provocative drive-in movies of the '50s, '60s and '70s. Drive-In Classics puts the emphasis back on fun, delivering a wide array of feature films that are guaranteed to please all sorts of movie watchers. It's fun in the sun, bikinis on the beach, action on the drag strip and monsters on the loose.

About SexTV: The Channel (Channel 585): SexTV: The Channel is an entertaining and provocative channel that explores sexuality in all its diversity, encompassing everything from physiology to fashion, language to lifestyle, eros to erudition. SexTV:The Channel approaches sexuality as a topic to explore in a respectful, clever and wholly entertaining way.

Star Choice Communications Inc., a subsidiary of Shaw Communications Inc. (TSE:SJR.B, NYSE:SJR), is a leading Canadian provider of crystal-clear digital picture and Dolby surround sound audio and video Direct-to-Home (DTH) satellite services. Star Choice delivers one of Canada's largest channel selections to more than 860,000 subscribers and was recently awarded the top 2005 prize for customer satisfaction, for customer contact in a call centre within the Telecommunications and TV industry by SQM Group Inc. Star Choice also launched Canada's first elliptical dish, which facilitates multiple satellite reception. Canadians can purchase Star Choice equipment at more than 3,000 locations across the country, including The Source by Circuit City, Best Buy, Future Shop, Leon's and The Brick. The Star Choice web site is accessible at starchoice.com.


Distributed by Market Wire

Tags: ,Telecom:Cable and SatelliteServices, ,NYSE0001,NYSE0001,NYSE0001,CA,CALGARY, ALBERTA
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