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WayPoint Biomedical Plans to Enter the OTC Fertility Market by Signing LOI With Arben Biosciences

WayPoint Biomedical, Inc. (OTC: WYPH) has signed an LOI with Rochester, New York based Arben Biosciences to enter into an "exclusive" North American licensing agreement for their highly innovative product, Simplicity(TM) The "No-Step" Pregnancy Test(TM).

Under the terms of the agreement Arben will provide copies of all required information related to their OTC "No-Step" Pregnancy Cup Device necessary to effectively market the product, including: technical support files, clinical data, regulatory status and studies. WayPoint will evaluate the sales, marketing, regulatory, and distribution potential for the Simplicity Fertility Range into the $200 million US OTC Retail Pregnancy Kit sector.

WayPoint Director of Sales and Marketing, Phill Richer, comments, "We are very excited about the opportunity to add this unique product to our Health Essist(TM) line of home tests." Mr. Richer adds, "Right now, the Simplicity 'No-Step' Pregnancy Cup is available through retailers, such as CVS Pharmacy and drugstore.com. WayPoint hopes to capitalize upon these existing relationships and have them act as a platform into these stores and chains for other WayPoint over-the-counter tests."

About WayPoint Biomedical, Inc.

WayPoint Biomedical, Inc., a wholly owned subsidiary of WayPoint Biomedical Holdings, Inc. (OTC: WYPH), is an innovative biomedical technology firm, specializing in diagnostic tests and devices for screening and monitoring human health, fitness and environment. The Company develops and markets cutting-edge disposable rapid tests that offer both a preliminary diagnostic screen to specific conditions, along with a future path for consumers, medical providers, and first responders to follow regarding their health status or environmental condition. For more information on WayPoint Biomedical visit www.waypointbiomedical.com.

Forward-Looking Statements

This press release contains forward-looking statements. By their nature, forward-looking statements and forecasts involve risks and uncertainties because they relate to events and depend on circumstances that will occur in the near future. There are a number of factors that could cause actual results and developments to differ materially.


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Tags: ,Lifestyle and Leisure:PersonalCare/Fitness, MedicalandHealthcare:HealthandNutrition, MedicalandHealthcare:Healthcare, MedicalandHealthcare:MedicalDevices, PharmaceuticalsandBiotech:EquipmentandSupplies, ,INTHPINK,CA,HUNTINGTON BEACH, CA
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