Westbrook Reinvents Reseller Model With the Elite Partner Program at AIIM 2006

AIIM Conference -- Westbrook Technologies (http://www.westbrooktech.com) (BOOTH #1338), a leader in enterprise document management software for the mid-market, has implemented significant improvements to its reseller program with the launch of its new Elite Partner Program (EPP) in order to meet the needs of its more than 15,000 Fortis customers around the world.

Westbrook Technologies new Elite Partner Program (EPP) is a byproduct of the "new" Westbrook's commitment and transformation into a "listening" company and responding to the needs of its reseller community.

Westbrook's President and CEO, Paul Lord, reiterated the company's long-standing commitment; "...to never overpopulate the channel and pair it with access to a wealth of resources including marketing support, professional services and consulting from Westbrook -- vital tools to help grow our Partners business."

Westbrook software is sold through its reseller channel. The program is designed to benefit what Lord believes are three types of partners. The Business Software Specialist Providers bring Fortis to customers looking to integrate a document management solution to an existing business application like Accounts payable. The Systems Integrator and Consultancies Partner present document management as a total solution to the customers' problems, through evaluation and analyzing their particular needs. They manage the project, implement the solution and provide continuing software support around Fortis to drive their revenue.

The third category is made up are "hardware vendors" who provide office equipment and systems. These partners have realized that in the face or eroding margins, and commoditization of their traditional hardware business, becoming a solutions company offering both hardware and software in the form of a document management provider is the next step in their evolution. Many Fortis Partners falling into this category as their customers depend on Fortis as part of daily decision making and the partner success comes from providing years of upgrades and support.

The "Partnering for Profitability" video on display at AIIM, presents successful Fortis resellers discussing how Fortis has revolutionized their business, and made their customers reach new heights of document management efficiencies.

About Westbrook Technologies

Westbrook Technologies provides enterprise document management software solutions for mid-market companies that need to maintain their competitive edge. The Company develops document management, Web-imaging ERM and workflow software. Businesses across every vertical market depend on our comprehensive document management solutions and use them to capture, index, store and retrieve their critical information from anywhere -- instantly and securely. For more information, call (203) 483-6666.

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