Published: May 08, 2006
Michael Waltrip and Others Launch "Vote Kyle, Reward Victory Junction" Campaign Asking Fans to Vote Kyle Petty Into NEXTEL All-Star Challenge
MyCokeRewards Race Car to Drive Campaign in Support of NASCAR Fan Favorite; Coca-Cola, Schwan's, Wells Fargo and Tire Kingdom Pledge at Least $250K to Victory Junction Gang Camp; Race Fans Can Visit votekylepetty.com to Learn More About Voting for Kyle and Rewarding Victory Junction
Behind the wheel of a special MyCokeRewards
racecar, Kyle Petty will continue his hard-driving campaign for the health
and well-being of chronically ill youth. Launched today in downtown
Charlotte, the "Vote Kyle, Reward Victory Junction" campaign is a
grassroots effort fueled by Coca-Cola and other Petty Enterprises sponsors
to reward the man who has given so much of his time and effort to charity
with a spot in the NEXTEL All-Star Challenge on May 20, 2006 at Lowe's
Motor Speedway.
For the upcoming Coca-Cola 600, the No. 45 Petty Enterprises Dodge will
feature a special MyCokeRewards primary sponsorship paint scheme. Petty
also will carry the scheme in the NEXTEL All-Star Challenge on May 20 if
voted into the race or if he wins the NEXTEL Open qualifying race.
With the support of Petty's friends, family, sponsors, NASCAR fans and
members of the NASCAR community, the "Vote Kyle, Reward Victory Junction"
campaign is geared towards creating a unique opportunity to continue Kyle's
tireless efforts to give back to kids. Should Petty make the race through
the fan vote,
Coca-Cola -- along with Petty Enterprises sponsors Wells Fargo, Schwan's
and Tire Kingdom -- are donating a minimum of $250,000 to support the
ongoing efforts of the Victory Junction Gang Camp. Additionally, Kyle and
Petty Enterprises also will donate any purse money won in the NEXTEL
All-Star Challenge to Victory Junction. If Kyle wins the race that's an
additional $1,000,000 to Victory Junction!
Fellow NASCAR driver and Victory Junction supporter Michael Waltrip was
announced as Kyle's campaign manager at today's rally launching the "Vote
Kyle, Reward Victory Junction" initiative. Speakers at the event included
7-time NEXTEL Cup champion Richard Petty, business executives and Charlotte
Mayor Pat McCrory. Also present at the rally, where race fans got a sneak
peek at the MyCokeRewards racecar Petty will drive in the Coca-Cola 600 and
the NEXTEL Open, were families and campers from Victory Junction.
"The 'Vote Kyle, Reward Victory Junction' campaign is the ideal way to
salute Kyle for his devotion to Victory Junction and the many kids the camp
serves," said Bea Perez, Vice President of Media, Sports and Entertainment,
Coca-Cola North America. "Kyle has been a friend of Coca-Cola for a number
of years and we know he never thinks of himself first. By campaigning for
Kyle to run the No. 45 MyCokeRewards Dodge in the NEXTEL All-Star
Challenge, we can both honor Kyle and support Victory Junction's mission of
providing care, comfort and opportunities to chronically ill children."
Voting for the NEXTEL All-Star Challenge is currently open and fans are
invited to cast a vote to help get their favorite driver into the event by
text messaging a vote on NEXTEL/Sprint phones or voting online at
NASCAR.com. Voting will run through May 20 with the winner announced the
day of the race. Race fans interested in more information about the "Vote
Kyle, Reward Victory Junction" campaign have been asked to go to a special
Web site, votekylepetty.com.
"What Coca-Cola, Wells Fargo, Schwan's and Tire Kingdom are doing to honor
me and reward Victory Junction at the same time is really special, but also
very humbling," said Petty. "The response from fans to what we have
created through the camp has been overwhelming and I'll look to them to
help get the MyCokeRewards car into the race and raise even more money for
the ones who matter most -- the campers. If I make the race, you can be
sure I'll do my best to bring home $1,000,000 to the kids."
The NASCAR NEXTEL All-Star Challenge showcases race winners from the
previous and current NEXTEL Cup seasons, plus the winner of the Nextel
All-Star Challenge Open, a preliminary event for teams not qualified for
the
all-star event, and another Open driver who wins a fan vote into the
all-star event. Both races will air on FX on May 20 at 7 p.m. E.T.
About The Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company. Along with
Coca-Cola, recognized as the world's most valuable brand, the Company
markets four of the world's top five soft drink brands, including Diet
Coke, Fanta and Sprite, and a wide range of other beverages, including diet
and light soft drinks, waters, juices and juice drinks, teas, coffees and
sports drinks. Through the world's largest beverage distribution system,
consumers in more than 200 countries enjoy the Company's beverages at a
rate exceeding 1.3 billion servings each day. For more information about
The Coca-Cola Company, please visit www.coca-cola.com.
About Victory Junction Gang Camp
Founded by NASCAR driver Kyle Petty and his wife Pattie in honor of their
late son Adam, the Victory Junction Gang Camp is a year-round facility
serving children with chronic medical conditions or serious illnesses. The
children, primarily from North Carolina, South Carolina and Virginia, are
between the ages of 7 and 15. Victory Junction's 72-acre site has 32
buildings, including a dining hall, water park, Adam's Race Shop, theater,
equestrian center, medical center and 16 camper cabins. For each of 10
weeks during the summer, children suffering from similar medical issues
gather to kick back, relax and have some fun. Campers may also participate
in family weekends during the spring and fall.
Personal stories of struggle and triumph are shared by campers in an
atmosphere where they are safe, respected and loved. The Victory Junction
Gang Camp, a Proud Charity of NASCAR, opened its doors to campers on June
20, 2004 and is free to children and their families. For more information,
visit www.victoryjunction.org.
About Petty Enterprises
Petty Enterprises is one of the most storied franchises in sports. Founded
by Lee Petty in 1948, Petty Enterprises has won 10 championships and more
than 270 races in NASCAR competition. Four generations of Petty drivers
have competed for Petty Enterprises. Currently, Bobby Labonte drives the
No. 43 Cheerios/Betty Crocker Dodge and Kyle Petty drives the No. 45 Wells
Fargo Dodge. For more information please visit www.pettyracing.com.
Editors' Note: Photos are available via the Associated Press Photo Network
and on the Internet at Feature Photo Service's link through
http://www.newscom.com. This release was distributed by FPSnewswire a
division of Feature Photo Service Inc.
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