Simply WoW(R)-Sponsored Erik Darnell Wins at Lake Geneva Raceway

Source Direct Holdings, Inc. (OTC BB: SDRT) is pleased to announce that Simply WoW®-sponsored Erik Darnell took first place and fast time at Wisconsin's busiest raceway, Lake Geneva Raceway (www.lakegenevaraceway.com), amid the cheers of sentimental race enthusiasts at the raceway's final season opener. Darnell's next race is the Missouri/Illinois Dodge Dealers Ram Tough 200, the fifth race in the 25-race NASCAR Craftsman Truck Series, at the 60,000-seat Gateway International Raceway (www.gatewayraceway.com) on April 29. Simply WoW® is enjoying exceptional brand exposure with Truck Series broadcasts on the SPEED Channel, MRN Radio and XM Satellite Radio.

Darnell, currently sixth in points in the NASCAR Craftsman Truck Series (www.nascar.com), won the 40-lap Super Late Model feature at the Lake Geneva Raceway, took fast time, and finished third in the Al Schill Jr. memorial dash. Darnell's passion for Late Model competition delivered still more exposure for Simply WoW® when he went on to race in the Miller Lite Twin 75's Spring Opener, April 23, at the Slinger Super Speedway (www.slingersuperspeedway.com), the world's fastest quarter mile oval, starting the 75-lap feature in 19th position and finishing in a very impressive eighth-place.

Source Direct hopes to continue its winning streak with Darnell who recently beat out almost 2,000 drivers to become "Roush Racing's Driver X" champion, a Discovery Channel reality series that brought unprecedented exposure to the Simply WoW® product line over the highly rated 13-week series.

Source Direct Holdings, Inc. is aggressively expanding into new and highly effective channels of distribution with innovative, proven products that successfully compete with national brands through superior quality and attractive price points. Source Direct is a state-of-the-art cleaning technology company headquartered in Idaho Falls, Idaho. The company manufactures and markets a proprietary line of all-purpose, all-surface, highly effective, non-toxic, biodegradable cleaning products to the multi-billion dollar consumer household, commercial, industrial and private-label automotive cleaning products industries. Simply Wow® is a registered trademark; Stain Pen® and "Works On The Spot"® are trademarks of Source Direct Holdings, Inc. For more information on the company's many unique and effective products already in distribution, visit their web site at www.simplywow.com

Forward-Looking Statements

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