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Go Big Media: How To Create The Next Google, MySpace Or Netflix

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Wil Schroter’s new book, “Go BIG or Go HOME,” reveals how aspiring entrepreneurs can build the next generation of hyper growth companies like Google, MySpace or NetFlix that grow from “zero to a billion dollars” practically overnight.

COLUMBUS, Ohio (EWORLDWIRE) Apr 25, 2006

The unprecedented growth of companies like Google have sent the business world scrambling to find out how to replicate the success. Wil Schroter’s new book, Go BIG or Go HOME, provides a detailed explanation of how to apply the growth strategies of Google, MySpace and NetFlix (among others) to any type of business.

Go BIG or Go HOME reveals that in order for a company to achieve this type of “hyper growth” it must learn to think bigger, scale faster and act like number one while at the same time maintaining a lean, nimble infrastructure.

“It would be easy to write off the success of these companies as a ‘fluke’ except for the fact that it’s happening more and more often,” adds Schroter. “The fact is that there is a formula behind the growth and success of these companies that business leaders need to learn to apply in order to be competitive.”

Schroter dissects the strategies used by industry superstars like NetFlix, who was able to market itself as “the number one destination for online DVD rentals,” even when it was just a few people in a room. Other strategies include how to create a business that can scale in size like MySpace and how to compress ten years of growth into just three.

About The Author

Wil Schroter is a serial entrepreneur who has launched nine startup companies, including the Go BIG Network , which has become the largest network of entrepreneurs and startup companies He has been recognized by the Ernst and Young Entrepreneur of the Year program as well as the U.S. Small Business Association Entrepreneur of the Year Program and is a nationally syndicated columnist on startup growth strategies.

About The Book

Go BIG or Go HOME - How The Next Generation Of Startup Companies Think BIG, Grow FAST, And Dominate Markets Overnight is available at http://www.wilschroter.com or http://www.amazon.com

It is jointly published by Go BIG Media, LLC and BookSurge/Amazon.

For more information, contact Ryan Mapes at (614) 340-3357 or rmapes@goBIGnetwork.com
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