Pet Ecology Brands Inc. Establishes an Advisory Board of Pet Care Experts

Professional Advisory Board to Enhance Products and Assist With Business Development in the Veterinary Market

Pet Ecology Brands, Inc. (OTC: PECB) -- www.petecology.com -- today announced the establishment of an Advisory Board of Pet Care experts for the purpose of product review, new product research and sales force advisement. The panel of experts will review all new products to ensure they meet Pet Ecology's high quality standards, adhere to high veterinary values and are needed in the marketplace.

This five, (5), member board, in addition to reviewing new pet care products and providing the "Veterinarian Approved" seal, will also attend various seminars and meetings on behalf of Pet Ecology Brands, as well as attend trades shows to assist in educating pet professionals and pet owners on pet health and environmentally friendly products currently manufactured by Pet Ecology Brands.

Dr. David F. King heads this advisory board with members coming from across the country. These other esteemed members include: Dr. David Gerber, Dr. Byron Farquer, Dr. K. Kitson Logue and Dr. Jim Stephenson. This Advisory Board boasts decades of experience with each member having thousands of patients and years of experience consulting in the pet industry to leading companies such as Colgate, Kal Kan, R-T Products, and Hills. The level of expertise includes such specialties as animal emergency care and small animal management consulting.

Ralph Steckel, President and CEO, Pet Ecology Brands, stated, "The first meeting of the Advisory Board was recently held in Dallas with positive interaction from all of the members in reviewing Pet Ecology's current products on the market, as well as proposed products launches for the remainder of 2006. The next meeting of this board is scheduled for May with an agenda to review the new Vit-A-Dog Treats and a new microwavable to be launched in the next quarter." Mr. Steckel further stated, "These gentlemen represent decades of experience in animal health care and nutrition. This Advisory Board brings talent from all over the United States to Pet Ecology Brands, furthering the Company's goal to provide high quality, environmentally friendly, and pet healthy products. We at Pet Ecology Brands welcome this board and their knowledge."

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About Pet Ecology Brands Inc.

Pet Ecology Brands, Inc. has developed a revolutionary patented cat litter that destroys urine odor, clumps, and is earth-friendly. Scientific Professional Cat Litter is ultra-lightweight and convenient to use (3lbs works like 21lbs of clay/sand-based products); it is 100% flushable and safe for sewer and septic tank systems. It is completely safe for cats and our environment, and does not contain any sodium bentonite, as used in competing brands. The design helps to protect the landfills, and yet does everything that clay litters do... and more. It has the ability to help indicate certain diseases commonly occurring in cats. The technique used is similar to that found in Merck's Veterinarian Manual. However, this litter not only warns of possible illness, but may also help indicate how far along the illness may be by the color the litter changes to, thereby providing the pet owner significant additional benefits and an early warning system concerning the cat's health. Scooplite provides the same benefits as Scientific Professional Cat Litter without the sickness indicator.

Pet Ecology's K-9 Fat Free Dog Treats(TM) are the first fat free treats on the market that meet the standards of the U.S. Department of Agriculture, and offer dog owners an effective means to provide their pets with a non-fat tasty treat. They are also cholesterol free and sodium free. According to U.S. News & World Report, "The number one health problem for dogs is obesity." Today, dogs are fed fat rich food and treats, and often get significantly less exercise than required to maintain an ideal weight and healthy condition. Overweight dogs are more prone to serious injury, skeletal stress, and the same complications that people experience with significant weight gain via fat rich diets, ranging from heart and lung problems, to skin and kidney diseases, to circulatory and immune system issues. Vit-A-Dog Fat Free Treats (soon to be available) are enriched with vitamins D & E, and will be available in chicken, beef and liver flavors.

Other products anticipated being launched by Pet Ecology Brands, Inc. in 2006 include the first fat free cat treat, a low sodium and low fat microwavable gourmet cat dinner; and two product line extensions for the Scientific Professional Cat Litter line to help indicate feline pregnancy and diabetes.

SAFE HARBOR STATEMENT

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements, other than the statements of historical facts, may be deemed to contain forward-looking statements with respect to events, the occurrence of which involves risk and uncertainties, including, without limitation, demand and competition for the company's products and services, the availability to the company of adequate financing to support its anticipated activities, the ability of the company to generate cash flow from operations and the ability of the company to manage its operations. As statements regarding future events concern management's estimates of future results of operations, and as these estimates are based on many elements beyond management's control, differences from management's estimates may occur, and such differences may be material.

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