Somerset Entertainment to distribute Fisher-Price'R' Little People'R' Video Series

Somerset Entertainment Income Fund (TSX:SOM.UN) -

Fisher-Price, Inc., the worldwide leader in infant and preschool toys has partnered with Somerset Entertainment Ltd., the leading producer and distributor of specialty music sold through non-traditional retailers, to market and distribute season 2 DVD titles of the popular Little People® video series in the U.S. and Canada.

Following on Somerset Entertainment's success as producer and distributor of the Fisher-Price music line, which combines the vocals of Fisher-Price's classic Little People characters with engaging and entertaining music, Somerset Entertainment will launch the video series with 5 DVD titles this spring.

"We have been exploring opportunities in video licensing for some time and are pleased to be entering the market with such a major brand," said Andy Burgess, CEO Somerset Entertainment. "Given the success we have had since originally partnering with Fisher-Price and the $16 billion DVD market in the U.S. last year, this is a viable growth opportunity for both of our businesses."

The stop motion videos, feature toddlers' favorite Little People characters as they explore the world around them. Each DVD offers ten captivating adventures designed to introduce children to shapes and colours, teach valuable life lessons and discover their creativity. Neighbourhood Adventures and Animals & Friends are the first DVD's set to be released this month in Canada, with 3 new titles to be released next month in the U.S.

The DVD's will be displayed alongside the popular Fisher-Price music line in major retailers. To support this initiative, Somerset is developing a new video interactive display that will allow consumers to sample video and music clips from the full Fisher-Price line.

"The ability to sample music has been core to our strategy, and we have seen the impact this has on generating increased sales," said Ed Bonner, Vice-President Marketing, Somerset Entertainment, "continuing to build on this key strategy is integral to our future growth."

"We are pleased to be expanding our relationship with Somerset Entertainment" said Mark Weppner, Director of Licensing, Fisher-Price, "Somerset has done a tremendous job over the past 4 years with our music line and we look forward to seeing the same positive results with our DVD line."

Since 2002, Somerset Entertainment has developed and distributed over 25 titles in the Fisher-Price music line and sold over 4 million units. Three of the albums have achieved Gold status in Canada, and recently, Cantemos en Espanol became the first children's album to achieve Latin Gold (Disco d'Oro) status in the United States.

About Little People:

For more than 40 years, Little People toys have been helping children make important discoveries about the world around them through play. And they do it in a way that encourages children to make new discoveries as they grow, from the classic Animal Sounds Farm(TM) to the recently released A to Z Learning Zoo.

About Fisher-Price:

Fisher-Price, Inc., a subsidiary of Mattel, Inc. (NYSE: MAT) and located in East Aurora, New York, is the leading brand of infant and preschool toys in the world. The Company has a 75-year legacy of high-quality toys that enhance early childhood development. Its often-emulated Play Laboratory was the first child research center of its kind in the toy industry, allowing researchers to observe the way children play and how play benefits their development. Some of the Company's best-known "classic" brands include Little People®, Power Wheels® and View-Master®. Fisher-Price is also a leading developer of baby gear products (nursery monitors, infant swings, high chairs) as well as a wide array of character-based toys inspired by high quality children's programming such as Sesame Street®, Dora the Explorer(TM) and Winnie the Pooh. The Company's web site, at www.fisher-price.com, provides valuable information and resources to parents.

About Somerset Entertainment:

Somerset Entertainment Ltd. is the leading producer and distributor of specialty music sold through non-traditional retailers using interactive displays. The Company has 19 diverse product lines targeted at consumers over the age of 30, representing a variety of music genres including world, relaxation, jazz, classical, children's and hit compilations. Somerset has an extensive network of 28,000 interactive displays installed in over 18,500 locations in North America. The company employs 150 people at offices in Toronto, Ontario (Canada); Buffalo Grove, Illinois, Minneapolis, Minnesota (U.S.A.); and Essex, England (U.K.).

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