HIP Digital Media to Beta Test Itiva's Quantum Transport

EMI Music Canada Video Distribution Gains Better Internet Performance, Reaches Broader Audience

Itiva Digital Media, a breakthrough digital media delivery company, has struck a deal with Hip Digital to use Itiva's Quantum Transport(TM) as a test for viewing EMI Music Canada music videos over the Internet.

According to Itiva's President Michel Billard, this application expands Quantum Transport testing and proves its value. "We're thrilled by this relationship with Hip Digital and the new audience they bring. Watching music videos has become as common as watching sitcoms for a certain market segment. Our work with Hip Digital will provide another set of data points, helping us deliver a better product."

Hip Digital has posted EMI Music Canada music videos for public viewing at the Screening Room section of Itiva's website, www.itiva.com/demo.html.

"Quantum Transport technology is a coup for those of us delivering high value content over the Internet," said Mark Holden, President of Hip Digital Media, Inc. "We license and distribute digital music and bring great content to the public. Itiva's technology cuts our distribution costs while providing a higher quality product than we've been able to offer. This is a win/win for the industry, for ISPs, and for media consumers."

Rob Brooks, VP Marketing, EMI, says, "Music is our business. In the current digital environment, finding newer, faster, better and more engaging ways to deliver our music content to web-savvy consumers is both exciting and challenging. This test with Itiva and a few of our artist videos is another step for us to stay on the leading edge of future technologies, and we are proud to be a part of it."

About Hip Digital

Vancouver, BC-based Hip Digital Media, Inc. is a business-to-business service provider specializing in the licensing and distribution of digital music. The company's focus is the sourcing and licensing of digital downloads for syndication on various websites, and for promotional campaigns. Hip Digital Media provides customized solutions for the delivery of digital downloads ranging from application development to licensing and content acquisition, distribution and fulfillment. For more information, visit www.hipdigital.com.

About EMI Music Canada

EMI Music Canada is a unit of EMI Music and one of the "big four" record companies. EMI Music Canada was founded in 1949 and its world-famous labels include Virgin, Capitol, Angel, Blue Note, Manhattan and Parlophone. The current roster features many important local and international artists, including some of the biggest names in the recorded music industry, including Beastie Boys, Radiohead, Coldplay, Gorillaz, Janet Jackson, Norah Jones, Paul McCartney, and Nickelback.

About Itiva

Itiva Digital Media develops technologies that significantly and positively influence the adoption of Video over the Web by enhancing the viewer experience and making a strong business case for media companies and content developers. Founded in 2005 and headquartered in Palo Alto, California, Itiva technologies are currently in beta tests and will be commercially available in September, 2006. For more information, visit www.itiva.com.

Note to Editors: While at the National Associatio of Broadcasters, Itiva will be demonstrating its content delivery solution during an informal cocktail reception at the South Tower Suites of the Wynn Hotel on Monday April 24th, 4p - 7p. For information, call Ann Revell-Pechar at 404-550-0802.

Distributed by Market Wire