Leading Podcasters Extend to Mobile Phones via VoiceIndigo MOBILIZE

MOBILIZE Simplifies Podcast Delivery for Free, Extends Podcaster Listener Base

VoiceIndigo, the leading provider of mobile podcasting solutions, announced the availability of VoiceIndigo MOBILIZE for Podcasters -- a revolutionary, free service that enables podcasters to market and deliver podcasts to listeners' cell phones via SMS text messaging and the VoiceIndigo MOBILIZE WAP application.

With the number of data and audio-capable mobile phones outnumbering MP3 players by an order of magnitude, VoiceIndigo MOBILIZE for Podcasters provides access to a largely untapped market of mobile listeners, enabling users to easily download a podcast directly from the podcaster's website in as little as one click.

"We are always looking for innovative ways to increase our listener base and believe that mobile phones are a growing medium for our podcasts," said Michael Geoghegan, creator of GrapeRadio, a popular wine enthusiast podcast. "We looked into other technologies and we view VoiceIndigo MOBILIZE as an innovative platform for distributing our podcasts to handheld devices."

With VoiceIndigo, mobile phone users can be only one click away from listening to podcasts; thereby eliminating the complexity associated with other applications and improving listener usability and retention. The service is simple for listeners and also simple for podcasters to enable. Within minutes, podcasters can MOBILIZE their websites via VoiceIndigo's self-service application that creates code specific for each podcast. VoiceIndigo removes all the technical complexity by providing the software and services infrastructure including valuable usage and listener reports.

"In order for podcasting to make it into the mainstream, the process of delivering podcasts to the listener needs to be streamlined," said John Mayerhofer, CEO and co-founder of VoiceIndigo. "VoiceIndigo MOBILIZE was designed for this very purpose. It's easy to use for podcasters and listeners alike."

In addition to Grape Radio (www.graperadio.com), other podcasts that have MOBILIZE-d include

--  A Guy, A Girl, and a Bottle (www.gngnb.com),
--  Amateur Traveler (www.amateurtraveler.com),
--  Animals Aloud (www.animalsaloud.net),
--  Executive Lounge (www.streetiq.com/dir/EXECLOUNGE.shtml),
--  ManicMommies (www.manicmommies.com),
--  MBA Podcaster (www.mbapodcaster.com),
--  OzWineShow (www.ozwineshow.com),
--  Podictionary (www.podictionary.com),
--  Pro Money Talk (www.promoneytalk.com),
--  Raising Your StreetIQ (www.streetiq.com/dir/RAISING.shtml),
--  Reel Reviews Radio (www.reelreviewsradio.com),
--  TechNation/IT Conversations
    (http://www.itconversations.com/series/technation.html),
--  THINKfuture (www.thinkfuture.com), and
--  Trends Taste & Travel (www.cyemerus.com)
    

Podcasters can easily mobilize their podcasts by registering for the free MOBILIZE service at www.voiceindigo.com/podcasters

About VoiceIndigo

VoiceIndigo is a Mobile Brand Enabler. VoiceIndigo provides brands with innovative, highly targeted, and cost-effective new ways to connect with high-value consumers on their mobile phones and on the web by leveraging the rapidly evolving medium of podcasting. VoiceIndigo consists of VoiceIndigo Strategic Marketing Services, the VoiceIndigo Podcast Advertising Network, and www.VoiceIndigo.com, a podcast distribution service for mobile phones. VoiceIndigo's patent-pending Ambient Advertising(TM) enables brands to reach out to the farthest corners of the mobile network edge, the blogosphere, and the audible web to transact with consumers via click-to-call, click-to-request, and click-to-buy. VoiceIndigo makes podcasts mobile and everybody wins.

In the past the company's team members have delivered value to firms such as AT&T Wireless, Virgin Mobile, Vodafone, PCCW, The Interpublic Group, Ogilvy & Mather, Infoseek, Apple, Oracle, Yahoo!, Overture, Napster, Propel, BroadVision, and e-Music. VoiceIndigo partners with leading brands, wireless carriers, and mobile handset OEMs to distribute our solution to the end consumer.

For more detailed information, please visit www.VoiceIndigo.com.

About GrapeRadio

GrapeRadio is a radio show discussing wine-related topics that is broadcast over the Internet using podcast technology. One or two shows (wine podcast, wine radio) are produced on a weekly basis. These shows consist of the three hosts sharing their opinions and experiences with the audience. Show topics review issues such as the enjoyment of wine, wine news and industry trends. The hallmark of the show is guest interviews with winemakers, vineyards owners, wine retail / wholesale leaders, restaurateurs and sommeliers. The scope of the show is international so expect to hear many guests from around the world.

For more detailed information, please visit www.graperadio.com

Distributed by Market Wire