Nurun Advances AutoTrader.com ADVERTISING eSSENTIALS Video Podcast to iTunes'R'

Nurun Inc. (TSX:NUR)

Availability on iTunes is Logical Progression for Leader in Automotive Classifieds

Nurun Inc., a subsidiary of Quebecor Media Inc. and known as nurun | ant farm interactive in the United States, which spearheaded the development and production of AutoTrader.com's ADVERTISING eSSENTIALS, announces its availability as a video podcast on iTunes. Video podcasts are an emerging form of entertainment and marketing, and as of press time, fewer than 120 companies had video podcasts available on iTunes.

Created to provide automotive dealers with tips and information to maximize their Internet advertising effectiveness, ADVERTISING eSSENTIALS consists of multiple training videos - from what makes a great vehicle photograph to how to write copy that sells. The program is also available as a Flash presentation and podcast on www.advertisingessentials.autotrader.com.

"With the right content, distribution as a video podcast - and through iTunes - is a great way to increase exposure for a brand," said Michael Koziol, executive vice president, North America, nurun | ant farm interactive. "AutoTrader.com has been at the forefront of the automotive industry's push toward interactivity, and the company's willingness to make this particular program available as a video podcast on iTunes is another example of that unique, forward-looking thinking."

Originally designed to educate its automotive dealer advertisers and for use by AutoTrader.com sales representatives who could easily access the program on the road, publishing the podcast version of ADVERTISING eSSENTIALS to iTunes was the next logical step for program accessibility.

"Having our ADVERTISING eSSENTIALS training program available on iTunes reinforces our commitment to reaching and educating our audience through a variety of media," said Chip Perry, president and CEO, AutoTrader.com. "iTunes is an exciting avenue to reach new customers and allow them to experience how AutoTrader.com has fundamentally improved the car shopping experience and continuously seeks to help customers succeed in advertising online."

The ADVERTISING eSSENTIALS video podcast may be accessed on iTunes by
doing one of the following:

  1. Launch iTunes (www.apple.com/itunes) and type in "AutoTrader" in
     the SEARCH window; or
  2. Copy and paste the following URL in a browser:
http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=129951003&s=143441

     The above link will launch iTunes and will automatically point
     to the ADVERTISING eSSENTIALS video podcast.

Nurun has been AutoTrader.com's interactive agency of record since
2004.

Forward-Looking Statements

The statements in this press release that are not historical facts are forward-looking statements and are subject to important known and unknown risks, uncertainties and assumptions which could cause the Nurun's actual results for future periods to differ materially from those set forth in the forward-looking statements. Certain factors that may cause actual results to differ from current expectations include competition, dependence on major customer, pricing, general changes in the economic environment, international expansion, ability to attract key personnel, further acquisitions and foreign exchange exposure. Investors and others are cautioned that the foregoing list of factors that may affect future results is not exhaustive and that undue reliance should not be placed on any forward looking statements. For more information on the risks, uncertainties and assumptions that could cause the Nurun's actual results to differ from current expectations, please refer to the Nurun's public filings available at www.sedar.com and www.nurun.com including, in particular, the "Risks and Uncertainties" section of Nurun's Management's Discussion and Analysis for the year ended December 31, 2005, and updated information found in Nurun's quarterly management's discussion and analysis. The forward looking statements in this press release reflect Nurun's expectations as of April 18, 2006, and are subject to change after this date. Nurun expressly disclaims any obligation or intention to update or revise any forward looking statements, whether as a result of new information, future events or otherwise.

About Nurun Inc.

Nurun Inc. (TSX: NUR), a subsidiary of Quebecor Media Inc. and known as nurun | ant farm interactive in the United States, is a global company which strategizes, executes, and measures interactive programs that use new technologies. From building awareness to acquiring and retaining customers, our solutions provide exceptional user experiences which enable eCommerce/transactions and leverage the lifetime value of customer relationships. Since 1985, Nurun has worked with many companies and organizations such as: L'Oreal, the Groupe DANONE, Cingular Wireless, Louis Vuitton, Thales, Club Med, Pfizer, SkyTeam, Home Depot, Pleasant Holidays, Renault, Europcar, AutoTrader.com, Equifax, Telecom Italia as well as the Government of Quebec and the State of Georgia. With 595 professionals working together worldwide, Nurun has locations in Canada, the United States, in Europe and in China. For more information, visit www.nurun.com or www.antfarminteractive.com.

About AutoTrader.com

AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location more than 2.8 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 11 million qualified buyers each month. Through innovative merchandising products such as multiple photos and comprehensive search functionality, AutoTrader.com unites buyer and seller online - dramatically improving the way people research, locate and advertise vehicles.

AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. Other investors include Landmark Communications, ADP, Inc., and the venture capital firm Kleiner Perkins Caufield & Byers.

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