Published: April 03, 2006
Structural Graphics Acquires Intervisual Communications
Dimensional Marketing Solutions Leader Extends Customer Service and Project Capabilities With Enhanced U.S. and Global Presence
Structural Graphics (www.structuralgraphics.com),
the leader in high-impact dimensional marketing solutions, today announced
its acquisition of Intervisual Communications, Inc., a Santa Monica,
Calif.-based dimensional print and promotions company. Backed by a 30-year
history in dimensional marketing, the combination of these two industry
powerhouses brings together end-to-end design, fulfillment and project
management, with a library of more than 40,000 innovative dimensional
designs.
"Increasingly, brand leaders are considering dimensional marketing a key
ingredient in their marketing mix, as it continues to prove to be a
memorable and cost-effective marketing vehicle," said Mike Maguire, chief
executive officer of Structural Graphics. "With the combination of
Structural Graphics and Intervisual Communications, our clients now benefit
from the single largest dimensional design resource in the business, with
world-class project management and customer service."
Maguire continued, "As creators of this category, we continue our
commitment to offering our clients the broadest range of products and
services, supported by our visionary creative team, global manufacturing
capabilities, and dimensional marketing expertise honed from 30 years of
market leadership."
"We're very pleased to join the Structural Graphics team," said Jim
Richwine, president of Intervisual Communications. "This is an exciting
opportunity to bring our renowned promotional marketing expertise, designs
and resources to our combined global client base, and we look forward to
providing continued innovation and creativity for our customers."
Structural Graphics' innovative designs augment marketing efforts in a
number of vertical industries, including entertainment, consumer packaging,
automotive, pharmaceutical, financial services and technology. Its designs
have brought distinction to projects for some of the most well-known
brands, including McDonald's, HBO, A&E, NBC, Nickelodeon, Volvo, Toyota,
Mini Cooper, Citibank and GlaxoSmithKline.
About Structural Graphics
Structural Graphics (www.structuralgraphics.com) is the leader in design
and production of high-impact dimensional marketing solutions.
Specializing in innovative formats utilizing paper and other mediums, the
company's unique designs optimize and maximize messaging performance for
magazine inserts, direct mail campaigns, sales aids, point-of-purchase
displays, promotional pieces and innovative packaging solutions.
Established in 1976, Structural Graphics is headquartered in Essex,
Connecticut with offices in Atlanta, Chicago, Dallas, New England, New York
and Toronto, as well as a full-time staff of designers and paper engineers
and company-owned assembly operations in the U.S. and Mexico. For more
information, visit www.structuralgraphics.com or call 860-767-2661.
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