Published: March 29, 2006
Caribou Coffee Brews Up Innovative Customer Service Using IBM Retail Systems
Improves Customer Experience Through Seamless Use of In-Store Technology
Gourmet coffeehouse operator Caribou Coffee
says it has helped improve the customer experience at its 400 shops
worldwide by implementing innovative IBM kiosk and point of sale (POS)
technologies. Working with RDS Systems of Minneapolis, Minnesota, IBM has
installed more than 900 SurePOS 500 point of sale systems and more than 100
IBM Anyplace Kiosk units at the Caribou locations, with plans to install
300 additional Anyplace Kiosk units by 2008. As a result, Caribou can be
even more responsive to customer requests, handling even the most complex
orders quickly, efficiently and accurately.
"Caribou is committed to providing both its customers and employees with
the best service and support available, and IBM's retail technology
solutions help us to offer this quality of customer experience," said
Steven Bolduc, Senior POS Manager, IT Support for Caribou Coffee. "We're
driven by our service motto: 'Guests are always our priority - Everything
else waits.' IBM is the technology company we trust to provide us with the
most reliable, integrated and easy-to-use systems for our coffeehouses."
Innovative IBM Anyplace Kiosks help Caribou enhance employee productivity.
Located in the barista (coffee-making) stations, these compact units help
employees process orders quickly and easily using an advanced infrared
touch screen display. Caribou says they are piloting these all-in-one
kiosks as a manager's workstation at two of its freestanding mall stores
and are evaluating their use for employee training. Caribou is also
looking at customer-facing applications. One of these would feature
easy-to-read information on menu items, specials and promotions.
The SurePOS 500 is used by Caribou employees to "ring up" orders quickly
and accurately. It features a space-saving footprint with an elegant,
retail-hardened design that complements the Caribou store environment. The
robustness of the SurePOS 500 solution means a separate back-office server
is not necessary for Caribou.
"Caribou Coffee is a leader in using technology in innovative new ways to
provide an exceptional customer experience," said Steve Ladwig, general
manager, IBM Retail Store Solutions. "With our portfolio of retail
solutions, we can offer Caribou a complete store solution that can give
them a competitive edge in the marketplace."
About Caribou Coffee
Caribou Coffee, founded in 1992 and headquartered in Minneapolis,
Minnesota, is the second largest gourmet coffeehouse operator in the United
States based on the number of coffeehouses. As of January 1, 2006, Caribou
Coffee had 395 coffeehouses, including nine licensed locations. Their
coffeehouses are located in 15 states and the District of Columbia and two
international markets. Caribou Coffee offers its customers high-quality
gourmet coffee and espresso-based beverages, as well as specialty teas,
baked goods, whole bean coffee, branded merchandise and related products.
In addition, Caribou Coffee sells products to grocery stores and mass
merchandisers, office coffee providers, airlines, hotels, sports and
entertainment venues, college campuses and other commercial customers. For
more information about Caribou Coffee, visit http://www.cariboucoffee.com.
About IBM:
IBM, the world's largest information technology and business services
company, is the leader in providing the Retail Industry with a full range
of e-business solutions, including: point-of-sale systems, automated
self-checkout systems, other hardware and software technology, consulting
focused on business transformation, IT strategy and planning, store
operations improvement, and supply chain optimization, and with services,
such as outsourcing, managed operations, systems integration, and
application development and design. IBM has a list of retail customers in
100 countries worldwide that reads like a "Who's Who" of retailing. For
more information on IBM Retail Solutions, please visit
http://www.ibm.com/industries/retail
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