Published: March 16, 2006

Smartphones Technologies Signs 30 More Schools

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College Hoops Mobile Downloads Available for 64 Schools

Smartphones Technologies, Inc. and Collegiate Images expanded their licensing agreement with leading colleges, adding 30 more schools to their mobile content line-up. Last year, Smartphones Technologies and Collegiate Images announced groundbreaking mobile content licensing agreements giving Smartphones exclusive rights to many of the country's top schools in licensing revenue. Under the new agreements, Smartphones has officially licensed college basketball mobile content available for 64 schools -- just in time for the basketball tournament.

Smartphones already has licensing agreements in place with many of the schools invited to the college basketball tournament, including: Texas, Pittsburgh, Alabama, Illinois, LSU, Kentucky, Arizona, Wisconsin, Oklahoma, Texas A&M and Ohio State. Under the expanded program, Smartphones and Collegiate Images added licensing agreements with leading basketball schools like: Villanova, Gonzaga, Wake Forest, George Washington, Georgetown, Indiana, San Diego State, Michigan State, Nevada, Air Force and Boston College.

Under the agreements, Smartphones creates and distributes officially licensed college sports wallpapers, animated screensavers, downloadable video clips, voice ringtones, ringback tones, text messaging campaigns and mobile games. In addition to the content provided by the schools, Smartphones sends its own photographers and video crews to games throughout the year to constantly refresh the content.

"With all eyes are on college basketball now, we think this is a great way for fans to show their school spirit," said Mike Merrill, Founder and CEO of Smartphones Technologies. "Collegiate Images has been a fantastic partner and we're delighted to expand our relationship with them."

While others have licensed just the college logos alone, Smartphones is the only company to offer officially licensed college basketball action photos combined with the school logos in custom designs. All content is specially created for mobile devices and optimized to look great on very small screens. In addition to college basketball content, Smartphones has college cheerleaders, mascots, and marching band content, as well as every sport available at each school.

"Expanding our relationship with Smartphones creates a new revenue stream and a tremendous opportunity for our schools to connect with their alumni and fans," said Rich Routman, Director of Business Development at Collegiate Images. "This is a perfect marriage between a wonderful new product created by Smartphones and the desire of our school partners to capitalize on content explosion in the wireless space."

About Smartphones

Smartphones Technologies () is a mobile content publisher specializing in custom celebrity and entertainment content. The Smartphones content library is currently available through thirty carriers and content providers worldwide. Smartphones works with motion picture studios, music companies, brand owners, and celebrities to create and distribute premium entertainment content. Smartphones is based in Jacksonville, FL and is privately held.

About Collegiate Images

Collegiate Images (CI) is the centralized licensing and rights clearance agency that manages the distribution of archived video and still images for colleges, universities, conferences, bowl games and broadcast rights holders. CI's role is to centralize footage licensing requests and create consistency across the collegiate market. CI is a subsidiary of Convizion, Inc., a media investment partnership, and The Collegiate Licensing Company. CLC, formed in 1981, is the nation's leading collegiate licensing and marketing representative that assists collegiate licensors in protecting and controlling the use of their logos through trademark licensing.

Note to Editors: Hi Resolution Camera Ready Artwork is available online at: www.Smartphones.com/pdf/Media_CollegeHoopsArtwork.jpg