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"Ultimate SXSW Survival Guide" Podcast Released by Musicane

Music Industry Luminaries Share Insight to Making SXSW Work for Artists and Labels

SXSW -- Musicane (http://www.musicane.com), provider of market-leading commerce services that enable artists, labels and content aggregators to sell downloads directly from their websites, announced today that it has released a podcast entitled the "Ultimate Survival Guide to SXSW," which features exclusive interviews with top music industry executives. The podcast is available for download via Apple iTunes and http://download.mympo.com/Unsecure/podcast/podcast.htm.

The podcast features well-known A&R executives, managers, and mavericks of the digital music revolution, well-connected booking agents, and rising artists who can explain their gravitational power to attract new fans. This podcast offers in-the-trenches perspective from insiders of the music industry on how to break through the clutter of SXSW and get signed, get exposure or just get out alive.

"The Ultimate Survival Guide to SXSW" features:

--  Former major label boss, Robert Jamieson.
--  Power Agent, John Pantle, of The Agency Group.
--  Artist Bobby Alt of S.T.U.N.
--  BMI Director, Writer/Publisher Relations, Mark Mason.
--  Artist Manager/Facilitator, Shannon O'Shea.
--  Joshua Ingber from The Upwelling.
--  Legendary A&R guru, Tom Zutaut.
    

"Already more than 5,000 blogs have been tagged as discussing SXSW. We saw this as a great opportunity to help educate the community by sponsoring a podcast that addresses the real world issues an artist faces at a festival the magnitude of SXSW," said Chief Marketing Officer, Michelle Robertson.

The series of podcasts will serve as a guide for fans to pick out the best shows, to discover new bands and artists and where they can find their music. It will also offer some insight into the behind the scenes, where the industry offers its latest talent and new artists compete for representation and distribution. The shows will also offer tips on how to best enjoy Austin and the festival.

The "Ultimate Survival Guide to SXSW" was produced by the PodShoppe, a collective of media mavericks.

About Musicane

Musicane's storefront solution provides an innovative and agnostic commerce platform that empowers independent artists, record labels and content aggregators alike to sell digital downloads directly from their own web sites. The company has powered digital initiatives for major brands, such as Sony-BMG, Anheuser-Busch, among others. Musicane is a subsidiary of myMPO (http://www.mympo.com). For more information, please visit http://www.musicane.com.

Distributed by Market Wire