Claritas Signs Agreement With Indiana Farm Bureau Insurance

Indianapolis-Based Company Will Utilize a Range of Claritas Information Products to Explore Market Opportunity

Claritas Inc., the premier provider of intelligent marketing information and target marketing services, announced today it has signed a three-year agreement with Indiana Farm Bureau Insurance, a subsidiary of Indiana Farm Bureau, Inc., to provide a suite of Claritas marketing tools in support of ongoing efforts to explore market opportunity, as well site location initiatives.

Among the information products that Indiana Farm Bureau Insurance will utilize are P$YCLE® NE, Claritas' financial segmentation system, and two leading software applications -- iMARK(TM) for site analysis and ConsumerPoint®, a powerful, comprehensive target marketing system.

"These products provide a powerful combination for Indiana Farm Bureau Insurance to more thoroughly understand the various financial products and service needs of its customers," said Claritas Vice President Paul Dunfee.

Said Patty Poehler, Indiana Farm Bureau Insurance Senior Vice President of Marketing, "We expect Claritas to help us get to know our clients better, and with that knowledge, we can provide improved service and products for our current, as well as prospective clients."

About Indiana Farm Bureau Insurance

Indiana Farm Bureau Insurance, organized by Indiana Farm Bureau, Inc., in 1934, has grown to include insurance products for auto, life, home, business, and farm. Banking and other financial services and products also are available through their local offices. Indiana Farm Bureau Insurance serves Hoosiers through an extensive network of over 450 agents and 1200 employees living and working throughout the state. With a home office in downtown Indianapolis and local offices in all 92 counties, Indiana Farm Bureau Insurance is the largest writer of farm insurance and the second largest writer of personal lines insurance in the state.

About Claritas

San Diego-based Claritas Inc. is regarded as the leading provider of intelligent marketing information and target marketing services aimed at reducing the cost of customer acquisition and growing customer value. Claritas offers over 60 marketing databases, industry leading consumer segmentation systems, consulting services and software applications for site analysis, advertising sales and customer targeting. Since 1971, Claritas has been the pre-eminent source of accurate, up-to-date information about people, households and businesses within any geographic area in the United States. Claritas is a division of VNU, a world-leading information and media company that includes ACNielsen, Nielsen Media Research, Spectra Marketing Systems, and Scarborough Research, among others. To learn more about Claritas and VNU products and services visit their web sites at www.claritas.com and www.VNU.com.

Distributed by Market Wire