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A&E's "Rollergirls" Dimensional Magazine Insert Supports Strong Television Series Premiere

Structural Graphics Designs and Delivers Standout Print Advertisement to Promote Network's Original Series Premiere

In designing a standout promotional marketing mix for its original unscripted drama, "Rollergirls," the A&E Network tapped Structural Graphics, the leader in high-impact dimensional marketing solutions, to design and produce an innovative magazine insert to convey the spirit and action of the series. Thanks in part to the dimensional creative from Structural Graphics, the premiere of "Rollergirls" resulted in one of A&E's strongest premieres for adults ages 25-54.

"In considering the promotional marketing for 'Rollergirls,' we really wanted to include a high-impact print piece that reflects the energy of the show," said Lori Peterzell, A&E's vice president of advertising and consumer marketing. "Structural Graphics was a great partner in working through a variety of options with us, and ultimately designing a piece that met our marketing objectives."

Structural Graphics' design challenge was to create an insert that provided lasting impact, with the least amount of production requirements. Creating an advertisement that reflects the high-action show, Structural Graphics designed and produced a pop-up magazine insert that when opened, the "Rollergirls" main characters stand up off the page. The unique pop-up mechanism for this insert was specifically designed by Structural Graphics to meet A&E's project requirements.

"Working closely with the A&E team, and in managing the design and production of the piece, our engineers effectively morphed a flat print concept into an 'in-your-face' insert that reflects both the action and flavor of the 'Rollergirls' series," said Ethan Goller, executive vice president for Structural Graphics. "We're very pleased to work with A&E on this project, which extends our portfolio of outstanding work in the entertainment industry."

About Structural Graphics

Structural Graphics, LLC (www.structuralgraphics.com) is the leader in design and production of high-impact dimensional marketing solutions. Specializing in innovative formats utilizing paper and other mediums, the company's unique designs optimize and maximize messaging performance for magazine inserts, direct mail campaigns, sales aids, point-of-purchase displays and innovative packaging solutions.

Established in 1976, Structural Graphics is headquartered in Essex, Connecticut with sales offices in Atlanta, Chicago, Dallas, New England, New York and Toronto, as well as a full-time staff of designers and paper engineers and company-owned assembly operations in the U.S. and Mexico. For more information, visit www.structuralgraphics.com or call 860-767-2661.

Distributed by Market Wire