Hat Trick Beverage Enters Production of New Pumped Fitness Beverage

Hat Trick Beverage (OTC: HKBV), along with its joint venture partner Bucket Head Beverage, announces their agreement on the primary production for its new Pumped Fitness product.

The product was introduced at the National Association of Convenience Stores (NACS) trade show in Las Vegas in November 2005 and was very well received by all attendees.

It is being produced in four flavors: Lemon Citrus, Wild Berry, Kiwi Mellon and Tropical Tangerine. Two additional flavors will be added to the product line in March 2006 with others to follow. Initial production is scheduled to be completed by February 20th, 2006, and the product will be immediately available for sale to various distributors.

"Interest has been plentiful, and we are anticipating much success with this product," states Larry Twombly, President and CEO of Hat Trick Beverage.

Mark Hammill, President and CEO of Bucket Head Beverage, added, "The product design is unique, and we are working on other designs and beverages for future distribution."

With the addition of the Pumped Fitness line to the already exciting products of Hat Trick Beverage, exposure and revenues are expected to be on the rise in the coming months.

"In the coming weeks we will be issuing press releases that will detail all of our products and the company in general," stated Twombly.

About Hat Trick Beverage:

Hat Trick Beverage, Inc., located in Encinitas, Calif., produces and distributes three water-based beverages: Vitality Beverage, a no-sugar, vitamin-enriched beverage; Snap Z Energy drink, a bag-in-a-box beverage sold in bars and restaurants; and Dos Lagos, an Agua Fresca drink for the growing Latino and Hispanic community. Vitality Beverage and Dos Lagos are produced in a number of popular flavors. Hat Trick, along with its joint venture partner, Bucket Head Beverage, recently debuted their "Pumped" Fitness Dumbbell package as well as their Super Buzz Energy Drink at the NACS. Hat Trick also showed its newly redesigned Dos Lagos Aguas Frescas in a new 16.9oz bottle.

The Subsidiaries: MediaG3, CED Entertainment Distribution, Halogen Records, CPN Kidz Entertainment Inc.

Safe Harbor for Forward-Looking Statements:

Except for historical information contained herein, the statements in this release are forward-looking statements that are made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties that may cause the company's actual results in future periods to differ materially from forecasted results. Such risks and uncertainties include, but are not limited to, market conditions, competitive factors, the ability to successfully complete additional financing and other risks.

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