Santa Cruz Native Supplies Tour de France Winning Equipment

Keith Bontrager of Santa Cruz California is one of the cycling industry's most prominent designers. He started hand making bicycle frames and components in his garage. Today Bontrager heads a company that has supplied Lance Armstrong with much of the equipment used in his record 7 Tour de France victories.

Keith Bontrager's rise to the top of the cycling industry is one of the sport's great stories. He founded his reputation on quality in design and testing, the principles that still drive his equipment today. Bicycle wheels and components that bear his name are now sold worldwide, and are tailored to all types of riding.

But his biggest accomplishment is his support of the Discovery Channel Pro Cycling Team (formerly the USPS team). This relationship is based on the team's faith in Bontrager's ability to deliver the lightest, strongest, and most reliable equipment available. The perfect combination required to help the team's athletes win the world's biggest races.

Bontrager equipment will play a crucial role in the Discovery Team's attempt to win the inaugural Tour of California. Contact the company to learn more about the equipment and the company's California heritage.

In 1980 Keith Bontrager started his custom bicycle design and manufacturing business in his in-laws' garage. The operation grew from a one-man shop to a small factory until its purchase by Trek Bicycle Corporation in 1995. Bontrager components have earned the reputation as a manufacturer of lightweight, extremely durable wheel systems and components. For more information about Bontrager Wheelworks and Components visit www.bontrager.com.

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