Getting Jessica Simpson's Hairstyle at Three in the Morning

New, Free Internet Tools Are Bringing Busy Women Online to Solve Beauty Problems, Prevent Hair Disasters and Try Something New

It's three a.m., and you've got a nine a.m. hair salon appointment. After looking through magazines for hours, you can't find a picture of the hairstyle you want. In fact, you don't even know which style is right for you any more. For women familiar with this scenario, new Internet tools are making such beauty dramas a thing of the past.

"We get email every week from women wanting to know if a particular celebrity's hairstyle will look good on them," says Kirsten Lambertsen, president of BeautyRiot.com, a leading beauty and hair website. "And the most popular feature at our site is our new virtual makeover where people can try celebrity hairstyles on their own pictures for free," Lambertsen added.

Hundreds of thousands of women regularly take advantage of BeautyRiot.com's celebrity hairstyle photos, beauty and hair tips, and Instant Makeover, the site's virtual makeover tool. Offering it all for free has made the site a favorite among both beauty junkies and low-maintenance types.

Even at three in the morning, a woman can:

- identify her face shape and its most flattering hairstyles,

- learn which celebrity styles she should try and quickly get photos,

- browse hundreds of celebrity hair photos,

- try celebrity hairstyles on her photo,

- try different hair colors on her own hair or on a celebrity style,

- print her new look to take to the salon.

And she can do it all in the privacy of her own home for free.

Lambertsen says, "Hair problems don't wait to happen at convenient times. What busy woman wants to scour the magazine stands during her free time hoping to find help, when she can just go online and get answers immediately and for free?"

About BeautyRiot.com

Based in San Francisco, CA, BeautyRiot.com is the leading celebrity hairstyles and beauty site on the Web. Featured stars include Ashlee Simpson, Hilary Duff, Nicole Richie, Lindsay Lohan, Jessica Simpson, Jessica Alba, Jennifer Aniston, Britney Spears, the Olsen twins, Jennifer Lopez and many more. In addition to its popular virtual beauty makeover tool, Instant Makeover, the website provides advice and instruction on how to apply makeup, style hair, and solve beauty problems. Visitors can submit their own beauty questions for BeautyRiot's beauty expert, Celeste, to answer online. The site is consistently in the top ten beauty sites as measured by Alexa.com, a leading Web site rankings provider (an Amazon.com company). BeautyRiot.com served over 8.5 million pages to over 600,000 unique visitors in December 2005.

Distributed by Market Wire