Published: January 31, 2006

Interviews With Ronald Lewis Attract Alex Tew, Others to New Show

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Podcaster Takes Advantage of Non-Traditional Media to Score Several High-Profile Interviews

Unlike Matt Lauer or Barbara Walters, Ronald Lewis isn't a household name. He doesn't hold a degree in journalism, or even work for a news outlet. However, as an individual savvy in digital and Internet technology, he has capitalized on a non-traditional media form that has helped him garner increasingly high-profile interviews with celebrated business and entertainment personalities.

It's called "Podcasting," a form of media that is quickly becoming a mainstream source of news and entertainment among a growing demographic of iPod users and Internet news buffs. Lewis, a longtime blogger well-versed in podcasting (or audio blogging), decided to create a series of podcasts with technology, music, travel, sports, and business themes in mid-December 2005. He was able to quickly secure interviews that appealed to his growing podcast audience.

On January 19, 2006, Ronald interviewed Mark Spencer, the VoIP (Voice over Internet Protocol) industry's rising star and open source software advocate. Spencer is president of Huntsville, Alabama-based Digium, a leading provider of next-generation VoIP telephony software (Asterisk PBX) with more than 250,000 installations worldwide and annual revenues exceeding $10 Million. The interview attracted several thousand page views and downloads.

The Spencer interview subsequently caught the interest of VoIP blogger Tom Keating, CTO and VP of TMC/TMC Labs (the Internet telephony magazine and conference planner). Keating was impressed by the interview, and his mention of Lewis's podcasts helped draw more subjects for interviews.

Ronald's most recent interview was with Alex Tew, creator of the hit web site The Million Dollar Homepage. Upcoming scheduled appearances include Linda Rutherford, VP of Public Relations for Southwest Airlines, gold record selling Motown recording artist, Kem, and Sangoma's CEO, David Mandelstam. Toronto-based Sangoma manufactures a broad range of telecommunications hardware and software, and services clients such as The United States Air Force, Lucent Technologies, Boeing, Visa, Mastercard and other blue chip companies.

The most intriguing fact of all: Ronald has no previous interviewing experience. It was through his determination and understanding of non-traditional media that launched his new career as a podcast interviewer.

And it's a form of communication that is quickly becoming recognized for its potential business value.

"The people I've interviewed have audiences that want to hear what they have to say," notes Lewis. "These are folks who are very accomplished in their field. They have a message that is of interest to customers, shareholders, potential investors, or, for entertainment personalities, their fans. A podcast can be accessed at any time, so it's a very convenient and accessible way for their message to reach millions of people."

For the latest interviews and upcoming appearances, visit http://www.ronaldlewis.com/interviews.