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8th Continent(R) Launches Nation's First Refrigerated Juice/Soy Beverage

8th Continent Soymilk today launched 8th Continent Refreshers, America's first refrigerated juice and soy protein blended beverage. Each 8 oz. serving of the heart healthy drink contains real fruit juice, 20% of the daily value of calcium, 100% of daily value of Vitamin C and 6.25 grams of Solae ® brand soy protein.

"Each glass of 8th Continent Refreshers has the great taste of juice and the goodness of Solae ® brand soy protein," said John Starkey, Marketing Director at 8th Continent. "Our expertise in blending soy protein with other ingredients ensures that our products delight consumers with a delicious taste experience every time they take a sip. Consumers will love this healthy and refreshing way to add soy protein to their diet."

8th Continent is no stranger to successfully launching new beverages. Sales of the company's popular line of soymilks continue to grow, earning 17 percent of refrigerated soymilk category sales after only two years of nationwide availability. Demand for soy beverages will likely continue growing as manufacturers introduce new products with improved taste and a greater presence in mainstream retail outlets.

"8th Continent brings consumers a new attitude about wellness. Our products not only have great taste, but a heart health benefit," added Starkey.

Few foods have been examined as thoroughly as soy. In 1999, the U.S. Food and Drug Administration concluded 25 grams of soy protein per day as part of a diet low in saturated fat and cholesterol may help lower cholesterol and reduce the risk of heart disease. New research is currently exploring soy protein's role in other areas of human nutrition, including weight management.

"Making a difference isn't about waiting for miracle solutions," said Greg Paul, Ph.D. and director of health and nutrition at The Solae Company. "It's about sticking with small changes that together take you to a healthier place."

8th Continent Strawberry-Banana Refreshers and 8th Continent Orange-Pineapple-Banana Refreshers are available in 48 oz. bottles and can be found in the refrigerated section of many grocery stores for a suggested retail price of $3.29.

About 8th Continent

8th Continent, LLC is a joint venture between General Mills and DuPont Nutrition & Health. The mission of the joint venture is to provide consumers with both a new way to think about soymilk as well as a great-tasting soymilk. For more information, visit www.8thcontinent.com.

About The Solae Company

The Solae Company is a global innovator in the research and application of soy protein, providing food and beverage manufacturers across the world with better ingredients for better living. Headquartered in St. Louis, Missouri, the company was formed through an alliance between Bunge Limited (NYSE: BG) and DuPont (NYSE: DD). For more information, visit www.solae.com.

8th Continent ® is a registered trademark of 8th Continent, LLC

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