Loyalty Lab Announces On-Demand Loyalty for Service Companies

Loyalty Lab, Inc., the leader in on-demand consumer loyalty and customer management, announced today its Winter 2006 Release, an expansion of its flagship Customer Relationship Manager Suite to meet the needs of services companies. Loyalty Lab also announced it has signed on eight new clients since the last release in September.

The new CRM Suite for Services is directed at companies whose customers purchase subscriptions, memberships, event tickets, or other non-physical products. Special features in the CRM Suite for Services include segmentation tools and reports specific for those businesses.

The Winter 2006 Release also includes a series of enhancements for all marketers using the platform for loyalty and best customer programs:

--  RSS offers - individual RSS channels with targeted offers
--  Self-service support email - self management of support email content
    and design
--  Self-service rewards management - self management of rewards content
    and display
--  Redesigned user interface
--  Improved single sign-on
    

"We've always been obsessed with the idea that retail loyalty and CRM doesn't have to be expensive, so we wanted to extend that idea to the similar needs of services companies," said Mark H. Goldstein, CEO of Loyalty Lab. "And while we were at it, we gave all marketers on the platform broad new powers and greater functionality in our latest release."

The new clients that have signed on to use the Loyalty Lab platform for loyalty, email marketing, and customer relationship management since the Fall 2005 Release in September include Catalyst/Trek Bicycle Corp., Montana Legend Natural Angus Beef, WoodWind & Brasswind and buySAFE.

About Loyalty Lab, Inc.

Loyalty Lab, based in San Francisco, is the leader in on-demand consumer CRM. Loyalty Lab's flagship Customer Relationship Manager Suite allows retailers and service companies to create and manage loyalty programs, email campaigns and promotional offers from a single desktop. Clients include RedEnvelope, 1-800-Flowers.com, Smith & Hawken, buySafe and a number of other prominent retail and service companies. For more information visit www.loyaltylab.com.

Loyalty Lab and the Loyalty Lab logo are trademarks of Loyalty Lab, Inc.

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Distributed by Market Wire

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