Applying the right listing tactics when selling an item on eBay makes a big difference to the bottom line, yet finding relevant, complete data on the most successful sales is tough.

In response, Mpire, a provider of web-based services that dramatically simplify the way small businesses sell online, today launched Mpire Researcher - a free new tool that instantly arms eBay sellers with the information they need to make the most profitable listing decisions.

Users simply type in the item they wish to sell, and Researcher shows listing recommendations - such as best starting price, listing length and key words - based solely on the latest eBay transactions for that same item that sold for the best prices. eBay users can now visit www.mpire.com to sign up for Researcher and enter to win a trip for two to eBay Live! 2006, being held June 13-15, 2006 at the Mandalay Bay and Hotel Convention Center in Las Vegas.

Foregoing the high fees associated with other online auction research tools, Researcher offers free usage up to 100 searches for the first 30 days, then ten free searches per month, with the ability to purchase additional searches for as low as $.10 each. To celebrate the launch, in addition to the eBay Live! 2006 trip giveaway Mpire is also offering a referral rewards program, in which anyone who refers five or more people who sign up and validate an Mpire Researcher account earns a $25 eBay gift certificate.

"Many eBay users don't realize that making the right selling decisions can really impact the average sales price they get on eBay. Too few take the time to adequately research the right listing choices for items they're selling because there hasn't been a way to quickly and affordably find reliable data," said Dave Cotter, Mpire's CEO. "Unlike other research tools, Mpire Researcher is based only on the most successful sales. The service takes only a second to show the most effective keywords, item pricing and formatting for millions of items, and displays responses in an easy-to-use format so sellers get quick, easy answers."

Researcher operates by matching a seller's request to real-time data taken from sales data for corresponding items. The tool then instantly calculates and recommends the most effective listing choices, including:

Researcher is the latest addition to Mpire's suite of web-based online auction services, which also includes Mpire Launcher, a free listing tool that comes complete with free image hosting, scheduled listings and design templates, and Mpire Builder, a complete auction automation and management system that is currently available for a free 30-day trial. An affordable flat-rate subscription service, Builder pulls together everything an eBay seller needs to more effectively manage their online sales, from listings and consignment management, to financial tracking and reporting, to automated customer management, product sourcing and more. Additionally, Mpire offers a robust Online Business Center filled with educational eBay resources, as well as free monthly tele-courses covering a variety of topics to help eBay business owners succeed. For more information and to trial Mpire's services, visit www.mpire.com.

Mpire empowers millions of people to run their own online business. Mpire's complete, easy-to-use services dramatically simplify how online business owners manage all aspects of their business activities, making online sellers more successful. Their web-based suite of free and affordable flat-rate subscription services seamlessly integrate all the tools you need as an online seller, to better track, manage and successfully operate your business. Mpire's services save you valuable time and provide you with powerful management insights, to make more informed decisions and concentrate on growing your business. Mpire is backed by Ignition Partners and former eBay executive Richard Rock. Visit www.mpire.com for more information.

Distributed by Market Wire